Political Implications and Its Role in the Tourism and Transport Secto Essay

Political Implications and Its Role in the Tourism and Transport Sector in Mauritius - Essay Example The research recommends that the government formulate a long-term strategic policy of sustainable development, diversify into eco-tourism, event tourism, medical tourism or business tourism, and develop more programs to integrate the local community into sharing the benefits of the tourism industry. Mauritius, located 1000 km off the coast of Madagascar is a popular holiday destination for beach-resort tourists. After the EPZ manufacturing and agriculture, tourism is the key contributor to the economic growth as well as the development of Mauritius (Mauritius Tourism Promotion Authority, 2010). Over the past two decades, the number of tourists has increased at a rate of 9% and tourism receipts have increased by over 21%. In 2000, gross tourism receipts were 14.2 billion rupees (508.3 million US $) and contributed to about 11 % of the GDP of Mauritius (Overview of the tourism sector in Mauritius, 2010). In 2007, tourist arrivals in reached around 907,000 and tourism receipts are about $1,297 million. This shows how tourism has progressed as a very important component of the economy in Mauritius. The case of Mauritius shows that tourism is considered a key contributor to the economic development of developing nations. It is a given fact that for the tourism industry to flourish in any particular nation, it is necessary that political environment supports and encourages tourism (de Silva, 2000). Over the past few years, tourism has become an extremely competitive industry. In wake of this competition, the policymakers have realized the importance of a health policy and a good political environment (Saleem, 1996). Tourists are people who can be easily influenced by any political or social even happening in a nation. Therefore, it becomes even more critical to ensure that the political and the governmental environment support tourist culture. According to Martin & Witt (1988), the infrastructure base of a country may be a determinant of the attractiveness of a tourism destination.  Ã‚  

Show how the provision of education before 1833 Essay Example for Free

Show how the provision of education before 1833 Essay Show how the provision of education before 1833 depended upon personal wealth. Education before 1833 did depend upon personal wealth along with other factors, (fully explained later on. ) Different classes of people attended different types of schools, and the costs that the schools charged would have a great impact on the types of people attending them. A governess would look after the wealthy children, and the boys governess would be replaced by a tutor, until they were old enough to attend school. This tutor would teach Greek and Latin. But in order for the boys to be taught mathematics, and French a visiting master must be hired. The girls, on the other hand, were taught accomplishments, which included music, drawing and dancing. The womens role was to be elegant and to entertain as a wife, not to be educated and working outside of the home. This was where the education stopped for the females; though, the upper class young boys went on to attend a public school, such as the ones at Eton, Harrow and Winchester, which taught classics, such as Latin and Greek, classical History and sport. Though these schools were well known for bullying, including fagging, strict corporal punishments and really bad teaching. These types of schools were very inefficient, and many parents knew these schools taught mainly manly habits, such as fighting and bullying. There was a range of schools for middle class children depending on the wealth of their families. Upper middle class children (still of wealthy parentage) would attend a private school; these were for mainly boys though some girls did attend these types of schools. The boys would be taught Classics and Maths, and the girls would be taught manners, singing, dancing, painting and embroidery. These were usually boarding schools, though the same types of subjects were taught, these would have been the cheaper of the two schools. Another middle class school was the grammar schools, to attend these schools you must have been followers of the Church of England, a protestant, Christian. These schools were for only boys and taught Classics, Maths and following later Languages. Grammar schools were usually in wealthy towns such as Wolsingham, Bishop and Durham (at the time,) these were for only for middle class children. Another type of school only for middle class children were the dissenting academies, these only taught none Church of England children, but again only took boys. These dissenting academies had the most up to date curriculum, teaching Maths, Science, Geography, Languages and accounting. These schools were the best at the time, and were highly popular among the middle classes. Charity schools were aimed at the lower middle classes, and/or working class children. Few of these schools did give working class children a proper education. (Internet. ) These schools were for the male and female children. They taught the three Rs, Religion, Crafts (Weaving and shoe making. ) These were only very small schools, charging small fees, but to the parents paying them these fees would seem extremely high. These schools were usually in villages such as Willington, the average pay a week for a typical working class person is around 10d, and out of this 2d would be spent on a Childs education. This is an extremely high proportion. The last school that is aimed at lower middle class children or working class children are the dame schools. These taught Reading, sewing, knitting or nothing. These kinds of schools were more of a child minding service rather than a school, and what was taught depended upon the person that ran the school. Its not much they pay me, so its not much I teach them. One Dame said (Culpin) Without wealth, to pay for an education, children werent educated enough to get good jobs, these children ended up down the pit. Not surprisingly most of these children were lower or working class children. People needed money to get an education, if they didnt get an education they would end up with a bad paying job, going nowhere in life. As Ive already said, it isnt the only factor though; Wealth is probably the largest factor, though as you can see males had a much better, fuller education than the females. And religion also determined what type of school you attended in these times. Of course personal wealth determined what type of school a person attended, though so did other factors. But to me the best type of schools at the time were the dissenting academies, though these were for the middle classes.

Feminist Foundations Essays -- Feminism Females Essays

Feminist Foundations As the feminist movement has progressed through several generations it has shifted quite a bit in its general approach and theory. Contemporary writers such as Baumgardner and Richards, and Henry have illustrated a generational shift away from structurally aimed actions, and towards individual acts of subversion and small political actions (Baumgardner and Richards 126-202). This current course is very similar to the direction of other highly organic movements such as sustained dialogue. Feminism though, is particularly well documented, justified, and understood. Thus by comparing the feminist movement’s present tack to that of sustained dialogue, it will be possible to gain insight into the direction these movements should take, and this comparison will highlight the essential and effective foundations as well as the crucial divergences of these movements. Finally I will use the idea of objectivity as a justification for social action to create a new model of soci al action and conflict resolution. Within third wave feminism there is a controversy over the significance of subversive actions that are framed by a very specific context. These actions are exemplified by the Girlie movement (Baumgardner and Richards 126-202), where feminists dress in cloths and accessories typically associated with â€Å"girlhood†. While wearing such cloths they execute typical feminist actions or more subtle acts of subversion, the key component is that they rely heavily on the mocking of the dominant society, or on satire. The Girlie movement also expands to women who dress according to the dominant ideas of being â€Å"feminine† as a statement of the absurdity of the stereotype. This type of action is what I... ... My Mother’s Sister. Indiana UP, 2004. Heywood, Leslie, and Jennifer Drake. â€Å"We Learn America Like a Script: Activism in the Third Wave; or Enough Phantoms of Nothing.† Third Wave Agenda: Being Feminist, Doing Feminism. Eds. Leslie Heywood, and Jennifer Drake. Minneapolis: University of Minnesota Press, 1997. 40-54. Mohanty, Chandra Talpade. â€Å"Under Western Eyes: Feminist Scholarship and Colonial Discourses.† Feminism without Borders: Decolonizing Theory, Practicing Solidarity. Durham, NC: Duke University Press 2000. 333-358. Nemeroff, Teddy, and David Tukey. Diving in: A Handbook for Improving Race Relations on College Campuses Through the Process of Sustained Dialogue. Washington D.C.: Harold H. Saunders and the International Institute of Sustained Dialogue, 2001. Saunder, Harold H. â€Å"Sustained Dialogue’s Niche.† Source Document: Harold H. Saunders, 2005.

Death Of A Salesman: Societys Alienation Of Willy Loman :: essays research papers

Death of a Salesman: Society's Alienation of Willy Loman It is often stated that society is very judgmental. It can be seen in movies, literary works, or just an everyday walk of life. Arthur Miller chooses to portray society's prejudice against the protagonist, Willy Loman, in his play, Death of a Salesman. Society, in this case, rejects Willy Loman because he isn't upper class, and because he is getting up in age. Many occurrances highlight society's judging of Willy, including him being fired, the "spite" that he recieves from his sons, and the way he alienates himself. All of these eventually lead to the downfall of a strong, determined, but confused character. Perhaps the most defeating action that happened to Willy was the loss of his job. All he had ever been in life was a salesman, therefore it was the only trade that he was any good at. When he had the conference with Howard, he had his hopes up. Willy had regained his confidence in himself and was ready to take control of his life at a very crucial time. However, Howard crushed all of that by firing Willy, simply because he thought Willy, "needed some rest." Actually, Howard never intended to give Willy his job back. He was merely trying to take Willy's position because he didn't believe Willy could hack it anymore. This is a reflection of society's present day treatment of the elderly. Younger generations now, move older people into rest homes and try to keep them out of public view, for risk of embarassment. This is reflected by Howard's statement, "I don't want you to represent us anymore." Society's assumption of Willy's capabilities, in this case, cost him his job. A second occurrance that displayed Willy's alienation happened in his own family. Biff doesn't believe whatsoever in his father and has no hope for him at all. Biff even says in act one that his father has no character. Biff is a perfect symbol for society in the play. Biff knows his father has problems, but even as a son, "can't get near him." Even though he accepts his father as a fake later in life, Biff tries over and over again to reach his father and to help him, but an unseen barrier prevents Biff from doing so. Happy is the type that knows what's going on with his father, but won't try to help him. Although it is never actually said verbatum, it is obvious that Willy has some kind of mental problem that needs some attention. Yet even in his own home, he can't get

Analysis of 3m Command

Executive Summary 3M Singapore controls many market leading brands in their various markets, such as Post-It ®, Scotch ® Tapes, Scotch-Brite ® and Commandâ„ ¢. In this report, we will be focusing on the brand – Commandâ„ ¢. We aim to address the problem of the erosion of Commandâ„ ¢Ã¢â‚¬â„¢s competitive advantage in its increasingly competitive industry by providing improved/new BTL strategies which Command can undertake. Based on our survey, there are 2 interesting findings which we aim to tackle through our recommendations. The first of which is that consumers could not differentiate Commandâ„ ¢ from 3M. In other words, they viewed Commandâ„ ¢Ã¢â‚¬â„¢s products as â€Å"3M hooks† rather than â€Å"Commandâ„ ¢ hooks†. This could lead to a brand dilution of 3M in the long run which is not ideal. The next is that Command’s value proposition of easy and clean removal is not fully understood by consumers. To aid Commandâ„ ¢ in targeting its consumers effectively so as to anchor its footing as the market leader, we aim to address the problem and the misconceptions consumers have. We first investigated the factors behind motivating consumers’ consumption for products in the DIY-Mounting and Fastening Industry, followed by an analysis of the effectiveness of its current BTL strategies. From our results and findings, we have divided Commandâ„ ¢Ã¢â‚¬â„¢s consumers into 2 main groups: â€Å"The Innovalist† – Creative individuals who are motivated to purchase based on aesthetics appeal, and â€Å"The Functionalist† – Individuals who are more concerned with durability than other factors. All in all, we aim to help Commandâ„ ¢ differentiate itself from its competitors so as to anchor its position as the market leader. Table of Contents 1. 0 Introduction4 1. 1 Market description4 1. 2 Products review4 1. 3 Competitive environment analysis5 2. 0 The Problem, The Issues, Our Objectives5 2. 1 Issues5 2. 2 Problem6 2. 3 Objectives6 3. 0 Methodology6 4. 0 Results & Findings8 4. 1 Problems8 4. 2 Opportunities9 4. 3 Categorisation of consumers11 4. 4 Effectiveness of current BTL strategies12 4. 4. 1 Primary Space13 4. 4. 2 Secondary space14 4. 2. 3 Print Ads14 4. 2. 4 Promoters15 4. 2. 5 POSM15 5. 0 Recommendations15 5. 1 Primary Space16 5. Secondary Space17 5. 2. 1 â€Å"The Road to Commandâ„ ¢ing Success† Project17 5. 2. 2 â€Å"Is this your room? Start Living! † or â€Å"Tidy Room, Long Living†19 5. 3 Print Ads20 5. 3. 1 â€Å"Visuality Is Key†20 5. 4 Future Plans21 6. 0 Controls & Limitations22 Appendix24 1. 0 Introduction Commandâ„ ¢, one of the brands under 3M’s consumer and office business segment, positions itself as an innovative solution for consumersâ₠¬â„¢ mounting and fastening needs and the gateway through which they are able to transform their space quickly and easily. It has successfully carved a credible name for itself by being true to its brand promise of delivering damage-free, strong hanging solutions which can be removed cleanly and also as an innovative brand through the development of its USP: Stretch Release Technology (USPT). 1. 1 Market description Commandâ„ ¢ is in the mounting and fastening industry. Its target audience is aged 25-45, with a monthly household income above S$4000. The age group comprises of young adults who would most likely be working in their first job and adults who have reached certain milestones in their careers. . 2 Products review Commandâ„ ¢ has a wide range of products under its line, ranging from the general hooks of different sizes to various types of organization products to bathroom accessories. Although products are priced at a premium, it offers consumers damage-free, strong hanging solutions which can be removed cleanly. The main differentiating factor lies in Commandâ„ ¢ Adhesive the revolutio nary USPT that combines a reusable hook with removable, water-resistant adhesive that comes completely off with the pull of a tab and does no damage to the surface in the process. . 3 Competitive Environment Analysis With the rapid advancements in technology, the cost of technology is decreasing steadily, lowering the cost of entry into the industry. Hence, Commandâ„ ¢ face increasingly level of competition from less established brands such as Shunmei, Magic Mounts ® and LEC which positions itself as cheaper alternatives of Commandâ„ ¢ products. These competitors offer consumers products similar to Commandâ„ ¢- able removes cleanly and easily-. Their imitations of Commandâ„ ¢Ã¢â‚¬â„¢s USPT and competitive pricing strategies have been eroding Commandâ„ ¢Ã¢â‚¬â„¢s competitive advantage; compromising Commandâ„ ¢Ã¢â‚¬â„¢s standing as the market leader. 2. 0 The Problem, The Issues, Our Objectives 2. 1 Issues With the new entrants and less established competitors competing head-on with Commandâ„ ¢Ã¢â‚¬â„¢s core competency-positioning themselves the in a similar way as Commandâ„ ¢ but charging at a lower price-, it will erode Commandâ„ ¢Ã¢â‚¬â„¢s competitive advantage and possibly alter consumer’s perception of Commandâ„ ¢. Figure 1 illustrates the current positioning by Commandâ„ ¢Ã¢â‚¬â„¢s close competitors. Price Quality Command Competitors Price Quality Command Competitors Figure 1 Consumers' Perception 2. 2 Problem These issues pose a problem to Commandâ„ ¢ if left unresolved – Commandâ„ ¢Ã¢â‚¬â„¢s standing as the market leader and the prestige that it enjoys will be eroded. As competitors mimic Commandâ„ ¢Ã¢â‚¬â„¢s products, it is imperative to differentiate itself further and convey to consumers about the premium product it offers. 2. 3 Objectives To ensure Commandâ„ ¢Ã¢â‚¬â„¢s continued success and position as the market leader, it is crucial to discover consumers’ motivation in purchasing wall mounting and fastening products. We would thus assess the issues and the potential problem which threatens Commandâ„ ¢Ã¢â‚¬â„¢s legacy in the industry, and tailored a marketing plan that consists of a range of innovative recommendations to aid Commandâ„ ¢ in differentiating itself and to achieve its 3 goals of informing, raising awareness and increasing adoption rate by its target group. We start by investigating the factors that motivate consumers to purchase wall mounting and fastening products. Then, we analyse the effectiveness of Commandâ„ ¢Ã¢â‚¬â„¢s current below-the-line (BTL) strategies, propose changes and recommend new BTL strategies so that we can better target the consumers. These efforts are aimed to help Commandâ„ ¢ secure its position as the market leader, making it consumers’ preferred choice and proclaiming that â€Å"Commandâ„ ¢ is different, Commandâ„ ¢ is better†. 3. 0 Methodology A combination of primary and secondary research is undertaken to understand consumers’ motivation behind purchasing wall mounting and fastening products and assessing the effectiveness of Commandâ„ ¢Ã¢â‚¬â„¢s current BTL strategies. Our primary research consists of three parts. Firstly, a survey designed to help us understand the consumers and the factors that motivate or influence them to purchase wall mounting and fastening products. This survey is aimed at Commandâ„ ¢Ã¢â‚¬â„¢s target segment of consumers. The survey is conducted via the online platform to 100 consumers using Google docs, an online tool that enables collecting and analyzing data. Secondly, in-store observations of consumers purchasing wall mounting and fastening products is used to substantiate the analysis derived from our survey. The observation last between 30 minutes to 1 hour and took place in three different locations: the central and the heartland. We use a common set of questions to guide us when we are doing these observations, helping us to better understand the processes that consumers go through and identify the motivation consumers have when making their purchase decision. The effectiveness of current BTL strategies can be inferred through observing the influence it has on consumers’ purchase behaviour. Lastly, we did a focused group interview with 2 different groups of consumers; both are couples in the mid 20s. Pair A was a couple who works as an architect and a banker, while Pair B was a couple who are an engineer and an accountant. Our secondary research includes industry reports and literature reviews to assist us in generating a marketing plan tailored to Commandâ„ ¢Ã¢â‚¬â„¢s needs. Literature reviews help us to see how current BTL strategies can be improved for it to become more effective. The industry reports will provide us with a better understanding of the recent market conditions and the competitive outlook. 4. 0 Results ; Findings . 1 Problems A) Based on our survey results, we identified that consumers are unable to relate Commandâ„ ¢Ã¢â‚¬â„¢s main characteristics to the Commandâ„ ¢ brand. Only 7% thought of Commandâ„ ¢ when â€Å"adhesive strips† and â€Å"removes cleanly† were used to describe a particular brand of hook. A significant percentage (76%) of the respondents felt that the description was on 3M. This shows that consumers are not able to dif ferentiate between 3M and the Commandâ„ ¢ brand. In fact, more than half of this 76% answered that they have never heard of Commandâ„ ¢. While this shows that 3M has been successful in establishing its credibility in the mounting and fastening market, this situation is not ideal. If there are negative reviews on any of 3M’s Fast Moving Consumer Goods (FMCG) brands, the sales of Commandâ„ ¢ would be affected as well. A good example of successful differentiation would be that of 3M Post-It ®. Consumers see the brand name as â€Å"Post-It ®Ã¢â‚¬  by 3M not â€Å"3M stickers†. B) From our observations done at DIY stores in Singapore, we have also found out that Commandâ„ ¢ shelves are not sufficiently strategically placed to capture consumers’ attention. Commandâ„ ¢ hooks are not the first hooks that consumers see when they step into the store. This is a problem as consumers tend to be more experimental towards low-involvement product, switching between brands, as the costs and risks involved are low. 4. 2 Opportunities From our analysis, we will explore the opportunities Commandâ„ ¢ can tap into. Also, we will attempt to better characterize the characteristics of the 2 groups in order to target them more effectively in our recommendations. Table 1 Consumer's Willingness to purchase Command hooks | Hook users| Non Hook Users| Willing to pay for Commandâ„ ¢| 9 (12%)| 24 (86%)| Not willing to pay| 65 (88%)| 4 (14%)| Our question posed to respondents includes listing out the various attributes of Commandâ„ ¢ hooks and asked respondents to indicate their willingness to purchase such a hook. From the table above, we infer that hook users are not willing to pay a premium price for â€Å"Commandâ„ ¢Ã¢â‚¬  hooks, while non-users are willing to. This is an ideal group for Commandâ„ ¢ to target, with the aim to convince non-hook users to start using hooks, by creating a perceived need for using hooks. Hooks are low-involvement function-based product; people are only motivated to purchase them when there is a need to. Hence, in order to increase usage of Commandâ„ ¢ products, Commandâ„ ¢ would have to introduce to consumers the various ways one can do with hooks, creating a perceived need in consumers to purchase hooks. Non-users of hooks have the misconception that hooks in general would leave stains when removed. When targeting the non-users of hooks, Commandâ„ ¢ would need to address their concerns about hooks leaving ugly stains on the wall or peals the paint off. This shows that convenience is the main attribute consumers consider when they purchase adhesive removable hooks. However, the ideal attributes consumers have in mind for hooks in general are durability and the design of the hooks- both the aesthetic aspect and the shape of the hooks-. This indicates that there is a misalignment between consumer’s ideal hook and that marketed by Commandâ„ ¢. Commandâ„ ¢ could focus on promoting its hooks based on the top 2 attributes consumer’s go for when purchasing hooks, thus positioning itself as consumer’s ideal hook. From the above graph, we identified that most people use hooks in bathrooms and kitchens. Commandâ„ ¢ has focus on conveying to consumers the use of its products in these areas, and it’s substantiated by the display seen in HomeFix at Marina Square elaborated on later. From the graph, a significant number of respondents use hooks in the living room. Commandâ„ ¢ could explore how it can further encourage the greater use of hooks in this area to increase household penetration of its products. Commandâ„ ¢ could also explore the idea of bundling Commandâ„ ¢ hooks with the successful 3M â€Å"Post-It ®Ã¢â‚¬â„¢s† to reach out to office users. In summary, the misconceptions consumers have towards mounting and fastening needs can be translated into problems to address or opportunities for Commandâ„ ¢ to tap into. 4. 3 Categorisation of consumers There are 2 main attributes- design and durability- which consumers look for in their ideal hook and this play a role in motivating their purchase of hooks. Hence, we would divide consumers into 2 main groups: Innovalist and Functionalist. Innovalist: Consumers who are looking for design and creativity when they purchase products. They desire to be different from the rest. They tend to go for products that stand out and they are willing to try new things. This group of consumers will tend to be more price inelastic. Functionalist: Consumers who are concerned about functionality when they purchase products. They are not concerned about design, but more on durability of hooks. For them, hooks are mainly used to hang things and do not serve any other purpose. This group of consumers will tend to be more price elastic. 4. 4 Effectiveness of current BTL strategies BTL strategies serve to complement the above-the-line (ATL) strategies used by Commandâ„ ¢. BTL strategies are designed to target more specifically to the target audience and to get consumers to purchase our product. The BTL strategies play a significantly crucial role in differentiating Commandâ„ ¢ from others. From our primary research, the results obtained shed light on the effectiveness of Commandâ„ ¢Ã¢â‚¬â„¢s current BTL strategies. This chart shows that Commandâ„ ¢Ã¢â‚¬â„¢s in store advertising is effective, as 74% respondents know about Commandâ„ ¢ through newspapers, magazine and whilst shopping. However, this is not a significant number and more can be done to increase the impact BTL strategies have on the target group. This chart shows that Commandâ„ ¢Ã¢â‚¬â„¢s in store advertising is effective, as 74% respondents know about Commandâ„ ¢ through newspapers, magazine and whilst shopping. However, this is not a significant number and more can be done to increase the impact BTL strategies have on the target group. Non-users of hooks are less aware of Commandâ„ ¢ compared to users of hooks. This shows that Commandâ„ ¢ is one of the top brands associated with hooks, but more can be done to increase non-user’s awareness of Commandâ„ ¢ hooks; to establish their presence in non-user’s evoked set. Non-users of hooks are less aware of Commandâ„ ¢ compared to users of hooks. This shows that Commandâ„ ¢ is one of the top brands associated with hooks, but more can be done to increase non-user’s awareness of Commandâ„ ¢ hooks; to establish their presence in non-user’s evoked set. 4. 4. 1 Primary Space For majority of the DIY stores patronized, Commandâ„ ¢ products have a whole shelf space dedicated to it and could easily be distinguished from the rest of the brands. This offers Commandâ„ ¢ a certain level of publicity when shoppers are in the store. When Commandâ„ ¢ products are placed together as a whole it is very striking and distinguishable, attracting shoppers’ attention easily. At the other stores including DIY stores, Commandâ„ ¢ products are placed at the left column, hence may not attract much of consumers’ attention in comparison to products place in the center column. General hooks classified according to different colours and shapes Different sizes: small, medium, big Bathroom accessories, kitchen General hooks classified according to different colours and shapes Different izes: small, medium, big Bathroom accessories, kitchen In stores where a shelf is not fully dedicated to Commandâ„ ¢ products, the brands were divided into the respective rows and organised accordingly in a columns as shown in the figure below. Figure 9 Figure 9 Also Commandâ„ ¢ has made use of temporary cardboard shelves, which are placed near the mounting and fastening section, as seen in HomeFix Compass Point. However, these shelves are tucked at a corner, facing into the store and can only be viewed when one is at the corner where Commandâ„ ¢ hooks are. It is not strategically placed and thus the full potential of the effectiveness of such temporary shelves are not fully maximized, thereby losing the opportunity it have in influencing consumer’s purchase decision. We took into consideration the possible space constraints faced in the store as a possible limitation of its effectiveness. 4. 4. 2 Secondary space It is observed that a more interactive advertising was used in HomeFix at Marina Square – display of a glass cabinet which illustrates how of Commandâ„ ¢ bathroom accessories can be used in the bathroom- . This cabinet is effective as it is prominent, interactive and engaging, teasing consumer out of their boundaries when purchasing a low-involvement product. Shoppers’ attention is attracted and they are more inclined to go closer to the display. Furthermore, it acts as a visual aid, creating imagery in shopper’s mind. Shoppers are encouraged to visualize themselves using Commandâ„ ¢ products at home, leading to them forming a positive bias, as they can clearly picture how Commandâ„ ¢ products can play a part in their life. When they anticipated satisfaction in using the products, the vivid imagery they had earlier would sway consumers’ in their formation of preference, influencing their purchase decision. 4. 2. 3 Print Ads During our primary research, we were not able to find many local print advertisements solely on Commandâ„ ¢. We managed to find an image of 3M’s advertisement on the front page of a â€Å"Today† newspaper and another advertisement, which had â€Å"3M† in huge font, while â€Å"Commandâ„ ¢Ã¢â‚¬  was just a small logo in the bottom right corner. In consistencies in advertisements like these have led to consumers’ confusion and the inability to differentiate between Commandâ„ ¢ hooks and ‘3M hooks’. Our recommendation would be based on overseas print advertisements by Commandâ„ ¢ and the advertisements we found on 3M and Commandâ„ ¢. 4. 2. 4 Promoters We did not notice any promoters when we conduct our primary research. Based on our secondary research, we found pictures of Commandâ„ ¢ promoters. The promoters did not have a noticeable dress code which allows them to be easily identified in the store. Promoters play an important role in creating public interest and increase product demand. They are the source of information shoppers can turn to when in doubt, helping in shopper’s decision making process. We are not able to analyze this aspect of BTL in depth due to the lack of primary research available. 4. 2. 5 POSM The use of the well known local celebrity Bryan Wong has been effective in reaching out to consumers and possibly encouraging them to be more innovative in the area of home decor. This is can be attributed to his influence in the well-received programme, the â€Å"Home Decor Survivor†, which he has co-host for the past 4 seasons. He is known for his creativity and knack for being innovative. His good reputation, and the high level of reliability and credibility he established throughout the seasons, was a convincing factor for consumers who trust his advice and choice. Furthermore, the use of his pictures on Commandâ„ ¢ in-store advertisements has influenced consumers and serves to remind them that Commandâ„ ¢ products are the best in the market. 5. 0 Recommendations These recommendations are specifically designed to target the 2 categories of consumers we have identified earlier. Using the insight gained from our results and findings about the gist of the associative networks- the linkages between the various concepts- consumers have, our recommendations are proposed with the aim to form the linkages which we want consumers to have when Commandâ„ ¢ comes to mind. We propose 3 different BTL strategies that Commandâ„ ¢ can focus on to inform, raise awareness and increase adoption rate. Table 2 Overview of 5 BTL Strategies Consumer/BTL| Primary Space| Secondary Space| POSM| Print Ad| Promoters| â€Å"Innovalist†| â€Å"Strategising Space Allocation†| â€Å"The Road To Commanding Success†| | â€Å"Visuality Is Key†| | â€Å"Functionalist†| | | | | | . 1 Primary Space Commandâ„ ¢ should occupy shelves at eye levels in outlets where it does not occupy the full shelf as research has shown that products placed at the eye levels get the most attention from shoppers though it does not help in improving the evaluation of the b rand (Eric T. Bradlow, J. Wesley Hutchinson, Pierre Chandon & Scott H. Young 2009). In addition, securing a larger shelf space is helpful in â€Å"increasing brand sales even when the price and location of the products remain unchanged† (Eric T. Bradlow, J. Wesley Hutchinson, Pierre Chandon & Scott H. Young 2009). 5. 1. â€Å"Strategizing Space Allocation† Initiative Commandâ„ ¢ should use words or attributes which Functionalists look out for in their purchases and include it in their in-store advertisements in order to capture their attention and spur them to purchase. Furthermore, Commandâ„ ¢ can explore using the temporary displays more efficiently, by strategically placing them in a manner that would attract the most attention from shoppers. Also, the design of posters found at the top of the temporary shelves can be change as consumers are currently unable to associate them with Commandâ„ ¢ when they view the posters from afar. A sample of this poster is attached in the appendix. We propose that Commandâ„ ¢ expand their shelf space, especially utilizing the eye level ranks and to craft and place its temporary shelves strategically within the space constraints faced in stores, in order to enhance its visual appeal and brand recognition among its consumers. 5. 2 Secondary Space 5. 2. 1 â€Å"The Road to Commandâ„ ¢ing Success† Project This is an interactive road show to increase level of brand awareness and engage consumers in understanding Commandâ„ ¢Ã¢â‚¬â„¢s range of products and how the USPT works. The road show targets both the Innovalists and the Functionalists through 4 activities at 2 different locations. A brief overview of the project is shown in the table below. Table 3 Overview of â€Å"The Road To Commanding Success† Project â€Å"The Road To Commandâ„ ¢ing Success†| | A| B| Venue| Central: * Outside Ngee Ann City * Inside CityLink| Heartland: * Pasir Ris * Tampines * Bedok| When| January 2011 (Before Chinese New Year); 2 weekends; 11am-9pm| Type| Stationary| Mobile (Moves from 1 location to the next)| Others| Media invited to cover event at different venues| Activities| * â€Å"What can you hang? Contest – Ongoing * â€Å"Come and organize! † Contest – Every hour * â€Å"Sketch your idea! † Contest – Ongoing * Live Advertisement (CityLink only) – Ongoing| 5. 2. 1. 1 â€Å"What can you hang? † Contest Participants will be invited onto stage to give a creative answer on what can be hang on Commandâ„ ¢ ’s hooks. Answers will be projected onto a screen on the stage. Viewers can vote for the idea they find most creative and the top 10 winners of the day will walk away with a Commandâ„ ¢ hamper (a full range of Commandâ„ ¢ hooks) either at the road show or at 3M’s office at Yishun. This aims to engage the consumers by involving them in brainstorming about what Commandâ„ ¢ hooks can offer them. In addition, this contest enables Commandâ„ ¢ to get inspirations for future design and improvements to be made to their products by finding out how consumers wish to use Commandâ„ ¢ products. 5. 2. 1. 2 â€Å"Come and organize! † contest Participants will be given a range of common household items (umbrella, keys, towel etc) and Commandâ„ ¢ hooks. They will be tasked to organize all these using Commandâ„ ¢ hooks within 5 minutes, during that time; they are allowed to make changes to the position of the hooks. Viewers will vote for the most creative organizer who will walk away with a mini Commandâ„ ¢ hamper (3 sets of different types of Commandâ„ ¢ hooks). This activity aims to instill in consumers how they can use Commandâ„ ¢Ã¢â‚¬â„¢s hooks and to demonstrate and justify Commandâ„ ¢Ã¢â‚¬â„¢s claim that its hooks can be removed easily and cleanly. 5. 2. 1. 3 â€Å"Sketch your idea! † contest Participants are invited to sketch a creative design of a hook and these designs will be updated on Commandâ„ ¢Ã¢â‚¬â„¢s website and the voting period would last 1 week following the road show. Voting would be done online and the top 10 winners will receive a Commandâ„ ¢ hamper (a full range of Commandâ„ ¢ hooks). This allow Commandâ„ ¢ to understand what the Innovalists want in terms of the aesthetics of hooks which could be a stepping stone for Commandâ„ ¢ to create hooks with new designs. More elaboration is under Future Plans. 5. 2. 1. 4. Live advertisement Commandâ„ ¢ can use the many glass casings along the walkway of CityLink and hire models to stay in the glass casings and act out their lifestyle through using hooks. For example, the actor dresses up as a student and mounts Commandâ„ ¢Ã¢â‚¬â„¢s hooks on the wall, hangs an item, removes the hook and places it at another spot etc. Commandâ„ ¢ can have 3 sets of actors and act out household, office, bathroom scenes which demonstrate how the different types of product can be used in each setting. This would be attention grabbing and interactive, serving to tease consumers about their traditional notion of a road show and at the same time enable them to form a vivid image of how the various Commandâ„ ¢ products can be used conventionally and creatively, creating the perceived need in consumers to purchase hooks. This road show project is effective as it can 1) boost product and brand recognition by 15 times compared to other forms of advertising and 2) achieves a 97% recall rate. 5. 2. 2 â€Å"Is this your room? Start Living! † or â€Å"Tidy Room, Long Living† We propose that Commandâ„ ¢ explore the use of more glass/clear display cabinets similar to that found in HomeFix at Marina Square, bringing the living room environment into the store and showing shoppers how the hooks can be used in the living room. The display would be located in a variety of places, from DIY stores to supermarkets in order to cater to the different consumer profiles who patronize the stores. This would be an effective way to influence shoppers unconsciously and introduce to them how the various Commandâ„ ¢ products can play an important part in the various areas of their homes. The use of the tagline would differ depending on which target consumers Commandâ„ ¢ is targeting. The tagline â€Å"Is this your room? Start Living! † is for Innovalists while â€Å"Tidy Room, Long Living† is for Functionalist. The design of the living room in the display cabinet would be simple, one that encapsulates the essence of a living room. The proposed layout of the display is attached in the appendices. 5. 3 Print Ads 5. 3. 1 â€Å"Visuality Is Key† Instead of using the conventional style of being information oriented, Commandâ„ ¢ should create ads that are more visually appealing by replacing words with graphics. In addition, the choice of words used is critical in distinguishing Commandâ„ ¢ from competitors’ ads. The ads should be structured in a manner that caters to the preferences of our 2 categories of consumers. Specifically words or phrases like â€Å"durable† and â€Å"ability to hold a certain weight† appeals to Functionalists. Innovalist would be attracted to products which appeals to their creativity. Thus, phrases such as â€Å"infinite possibilities† and â€Å"anything; anywhere† appeals to them. Furthermore, the size of the ads should be larger than the current ones and have a high frequency of repetition, for this would increase the level of positive attitude to the brand and the purchase intention (Chanthika Pornpitakpan 2004). However, in order to achieve effectiveness, Commandâ„ ¢ has to vary the ads in order to reinforce its position in consumers’ memory. The ads would be shown approximately every 1-2 months in order to achieve a positive reaction from readers. We have designed different ads to illustrate our point and they are included in the appendix. The location of the various advertisements is shown below. Table 4 Consumer Type| Strategy| â€Å"Innovalist†| Place ads at â€Å"arts centres† eg. Esplanade| â€Å"Functionalist†| Place ads at â€Å"populated places† eg. Bus stops, train stations| 5. 4 Future Plans Our recommendations are designed to educate consumers that Commandâ„ ¢ is superior to its competitors despite their claims to provide the same quality, using the same technology and cheaper offering. To anchor its position as the preferred choice, Commandâ„ ¢ needs to continue developing new innovative products and convey it to consumers in creative means. For the future, we propose that Commandâ„ ¢ introduce its current line of adhesive hooks in an innovative way – having varied shapes and designs and occasion specific designs-. Examples of the shapes Commandâ„ ¢ can explore are shown in the pictures below. Doing so would further differentiate Commandâ„ ¢ from its competitors and boosts its innovative brand image; it also helps to transform the need of buying hooks to a want to buy hooks. Table 4 Examples of Innovatie Hook Designs Pumpkin hooks design for Halloween| Balloon hooks design for Birthdays| â€Å"Ang Bao† hooks design for Chinese New Year| Table 5 Examples of Innovative Hook Designs Table 5 Examples of Innovative Hook Designs 6. 0 Controls & Limitations In the event of a wet weather, the road show may lose some of its attractiveness as shoppers tend to be more reserved in their participation during such situations. The road show would thus not be able to garner the attention it aims to achieve. Singapore being a tropical country, this will be unavoidable as our weather forecast may not be 100% accurate either. The risk could be limited by organizing less road show during the monsoon seasons. In print ads, we are not able to control the environment under which consumers view it. While we may have an advertisement on Commandâ„ ¢, depending on how they peruse the magazine or medium, readers may not be exposed to the ad. Hence, Commandâ„ ¢ might not be able to control the frequency at which one is exposed to its ads. Therefore, print ads will be a long-term rather than a short-term strategy. Commandâ„ ¢ must ensure that they do not waste resources by having aggressive ad campaigns, but stick to an ad every 1-2 months as stated in our recommendation. References 1. Chanthika Pornpitakpan (2004), â€Å"Cross-cultural Differences in the effect of Ad Repetition and Ad Size: Experiments with Americans, Germans and Singaporeans† Journal of Euromarketing 13(2/3), 49-83 2. Company info: http://www. wikinvest. com/stock/3M_Company_(MMM) 3. Creative hook designs: http://wildammo. com/2009/08/07/crazy-and-creative-wall-hooks/; http://freshome. com/2010/05/11/25-of-the-most-creative-wall-hook-designs/ 4. Eric T. Bradlow, J. Wesley Hutchinson, Pierre Chandon & Scott H. Young (2009), â€Å"Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase†, Journal of Marketing, 73, 1-17 5. JULIE A. EDELL and RICHARD STAELIN (1983), â€Å"The Information Processing of Pictures in Print Advertisements†, JOURNAL OF CONSUMER RESEARCH, 10, 45-61 6. Kuus Oberecker, Lea M. Wakolbinger and Michaela Denk (2009) â€Å"The Effectiveness of Combining Online and Print Advertisements Is the Whole Better than the Individual Parts? †, Journal of Advertising Research, 360-372 7. LEC : http://www. lecinc. co. jp/english/pr/index. tml 8. Magic Mounts : http://www. magicmounts. com/page4. htm 9. Roadshow Information: http://www. roadshowadvertising. com Appendix Figure 11. The entire shelf space dedicated to CommandTM in HomeFix at Compass Point, SengKang Figure 11. The entire shelf space dedicated to CommandTM in HomeFix at Compass Point, SengKang Figure 12. The shelf with competitor’s products in HomeFix at Compass Point, SengKang Figure 12. The shelf with competitor’s products in HomeFix at Compass Point, SengKang Figure 14. Temporary shelf B in HomeFix at Compasss Point, SengKang Figure 14. Temporary shelf B in HomeFix at Compasss Point, SengKang Figure 13. Temporary shelf A in HomeFix at Compass Point, SengKang Figure 13. Temporary shelf A in HomeFix at Compass Point, SengKang Figure 15. The display cabinet seen in HomeFix Marina Square Figure 15. The display cabinet seen in HomeFix Marina Square Figure 16. The 3M advertisement-collaboration with Giant hypermarts- in Today newspaper Figure 16. The 3M advertisement-collaboration with Giant hypermarts- in Today newspaper Figure 17. The advertisement with 3M in huge font and Commandâ„ ¢ in smaller font. Such advertisements may confuse consumers further, especially when a significant number of consumers are not aware of Commandâ„ ¢ Figure 17. The advertisement with 3M in huge font and Commandâ„ ¢ in smaller font. Such advertisements may confuse consumers further, especially when a significant number of consumers are not aware of Commandâ„ ¢ Venues for â€Å"The Road To Commandâ„ ¢ing Success† Project Figure 18. The 3 locations of â€Å"The Road to Commanding Success† Project Figure 18. The 3 locations of â€Å"The Road to Commanding Success† Project Figure 19. The open space area outside Ngee Ann City where â€Å"The Road to Commanding Success† Project will be held Figure 19. The open space area outside Ngee Ann City where â€Å"The Road to Commanding Success† Project will be held | Item| Cost| Miscellaneous| Ngee Ann City Space Rental| $3,900| | CityLink Space Rental| $1,140| | Equipment/Logistics/Transportation| $4,600| â€Å"What can you hang? †| Prizes @ $150/set| $3,000| â€Å"Come and organize! †| Prizes @ $15/set| $300| â€Å"Sketch your idea! †| Prizes @ $150/set| $1,500| Live Advertisement| Labour @ $6/hour| $360| Total| | $14, 800| Table 6. Estimated Cost for the â€Å"The Road to Commanding Success† Project Table 6. Estimated Cost for the â€Å"The Road to Commanding Success† Project Figure 21. Example of proposed print ad A Figure 21. Example of proposed print ad A Figure 20. Example of proposed print ad B Figure 20. Example of proposed print ad B Figure 22. Transportation of road show materials for Heartlands Figure 22. Transportation of road show materials for Heartlands Our Observations The questions we used to guide us in our observations to ensure a certain level of uniformity among all the observations 1. The estimated age of the consumer. 2. Consumer’s actions in the deciding process : * Which products they picked up * What kind of hooks does the shopper intends/ considering to purchase? What did they do with the product picked- flipped it over to read the details etc- * What products were they looking at? * Was the shopper influenced by any BTL strategies used by Commandâ„ ¢? 3. How long the deciding process takes 4. Shop’s staff actions during this process, if any. 5. Observe the BTL strategies employed by Commandâ„ ¢, if any. Observation #1. L ocation: HomeFix Compass Point Date: Done on the 25th September 2010 Time spent: 1 hour Observed an approximately 30 year old Chinese lady. She went to the Commandâ„ ¢ products first and spent a reasonable amount of time there (about 10 minutes). She took up the hooks for kids, which has Walt Disney designs, at the bottom shelf and the general hooks. She walked away to the shelf displaying competitor’s products, took up the metal hook by Sellery which cost $1. 60 and kept on holding onto it while she glance at the other hooks on display. She took up the wooden hook by LEC-which requires glue for installation- and cost $2. 90. It can carry a maximum load of 3kg. She flipped to the back of the packaging to read the instructions and lingered for a while before placing the LEC back. She also took up the concrete hook by Double-G. In the end, she bought the Sellery hook. She missed the temporary display by Command 3M as her back was facing it when she was viewing the products in the shelf dedicated to Command products. No sign of metal hooks by command Observation #2. Location: Selffix D. I. Y Store, Jurong Point Date: Done on 30th September 2010 Time spent: 45 mintues I noticed two customers interested in the mounting and fastening section. The first customer knew exactly what he wanted, picked up a cheap brand costing $1. 50 and left. The hooks he purchased where a small hook that came in a set of three and had a â€Å"peal to stick† sign on it. His product awareness either showed he had strong brand awareness or was a routine buyer of hooks. The second customer was more of a first time buyer. She spent her time comparing brands, reading the information on the packaging and in the end decided to purchase a pair of large hooks. The packaging contained 3 hooks each was worth $2. 50. The consumers’ behaviour indicated that the hooks were for a particular purpose and was after a brand that could support the weight of what she needed to hang. Observation #3. Location: Harbourfront Center Date: 23 September 2010 Time spent: 30 minutes There were a total of 5 customers who purchased hooks during the 30 minutes observation. 1 of them was a female, while the rest were males. They were all wearing office wear and looked in their mid 30s. The males seemed to be in a hurry as they simply came into the store, grabbed a hook and other DIY items before making payment. Out of the 4 males, only one decided to purchase a LEC hook instead of a Commandâ„ ¢ hook. The female customer spent a little more time deciding on her hook purchase. She compared between the large and small sized Commandâ„ ¢ hook. In the end, she decided on the larger one. Survey Questions Q1. Which age range are you in? a) 25-30 b) 31-35 c) 36-40 d) 41-45 Q2. Are you a a) Male? b) Female? Q3. What is the range of your monthly HOUSEHOLD INCOME? a) Less than $4000 b) $4000 – $6000 c) $6001 – $8000 d) $8001 – $10,000 e) More than $10,000 Q4. Do you currently use hooks? a) Yes (Move on the Q5) b) No (Move on to Q8) Q5. What type of hooks do you use and why? (Choose one which best describes your reason) | Design| Durability| Convenience (Ease of removal and setting up)| Re-Usable| Don’t use this hook| Nail-On| | | | | | Adhesive (Removable)| | | | | | Adhesive (Non-removable)| | | | | | Door Hanging| | | | | | Suction| | | | | | Q6. Where do you use the hooks? | Never (Area has NONE)| Sometimes (Area has some hooks)| Always (Area has the most hooks)| Bathroom| | | | Kitchen| | | | Bedroom| | | | Living Room| | | | Office| | | | Q7. What is your ideal hook? (Move on to Q12) | Not Important at all| Somewhat Important| Neutral| Very Important| Extremely Important| Design of hook (Aesthetic)| | | | | | Design of hook (Shape)| | | | | | Ease of Use| | | | | | Re-Usability| | | | | | Durability| | | | | | Brand (Reputation)| | | | | | Price (Affordable Price)| | | | | | Q8. Why don’t you use hooks? a) I make use of other instruments b) It is not part of my lifestyle (Never considered using hooks at all) c) I need to use it, but I have not gone to purchase it d) Others: ____________________________ Q9. Would you be interested in hooks with adhesive strips that can be REMOVED CLEANLY? a) Yes b) No Q10. An ordinary hook which is not easily removable would cost between $2-$3. Would you be willing to pay $4 for a hook with an adhesive strip that removes cleanly? a) Yes b) No Q11. Have you heard of hooks sold by Commandâ„ ¢? ) Yes (Move on to Q18) b) No (Move on to Q21) Q12. Have you heard of hooks sold by Commandâ„ ¢? a) Yes (Move on to Q18) b) No (Move on to Q13) Q13. Do you currently use hooks with adhesive strips? a) Yes (Move on to Q14) b) No (Move on to Q16) Q14. What brand of hooks do you currently use? a) 3M b) Shunmei c) First Choice d) LEC e) Magic Mounts f) Bostik g) IKEA h) Others: _____________ ________ Q15. After removal, rate the extent of damage on the surface. | I do not use this brand| Non-removable| Removes while damaging paint/wallpaper| Removes cleanly| Never tried removing before| 3M| | | | | | Shunmei| | | | | | First Choice| | | | | | LEC| | | | | | Magic Mounts| | | | | | Bostik| | | | | | IKEA| | | | | | Q16. Would you be interested in hooks with adhesive strips that can be REMOVED CLEANLY? a) Yes b) No Q17. An ordinary hook which is not easily removable would cost between $2-$3. Would you be willing to pay $4 for a hook with an adhesive strip that removes cleanly? a) Yes (Move on to Q21) b) No (Move on to Q21) Q18. How did you find out about hooks by Commandâ„ ¢? a) Newspaper b) Magazines c) Friends & Family d) Internet e) Television f) While shopping g) Others: _______________________ Q19. What kind of hooks do you think are sold by Commandâ„ ¢? a) Nail-on b) Adhesive (Removable) c) Adhesive (Non-removable) d) Door hanging (hooks that ledge onto the top of doors) e) Suction f) Others: ___________________ Q20. What other products do you think are sold by Commandâ„ ¢ as well? a) Bathroom accessories b) Door stoppers c) Cord organization d) Computer games e) Furniture f) Others: ___________________ Q21. Which brand of hooks first comes to mind when ADHESIVE STRIPS are mentioned? (Choose one) a) 3M b) Shunmei c) Commandâ„ ¢ d) First Choice e) LEC f) Magic Mounts g) Bostik h) IKEA Q22. Which of the following brands of hooks first come to mind when the description â€Å"REMOVES CLEANLY† is mentioned? (Choose one) a) 3M b) Shunmei c) Commandâ„ ¢ d) First Choice e) LEC f) Magic Mounts g) Bostik h) IKEA Layout Plans for â€Å"The Road To Commanding Success† Project Stage Screen for â€Å"What can you hang? † Contest Wall for â€Å"Come and organise! † Contest Booth for â€Å"Sketch you idea! † Contest Command Products Display Booth Command Products Display Booth Booth for Command Products Booth for Command Products Booth for Command Products Command Staff/ Promoter/ Emcee 25 Meter 30 Meter Stage Screen for â€Å"What can you hang? † Contest Wall for â€Å"Come and organise! † Contest Booth for â€Å"Sketch you idea! † Contest Command Products Display Booth Command Products Display Booth Booth for Command Products Booth for Command Products Booth for Command Products Command Staff/ Promoter/ Emcee 25 Meter 30 Meter Figure 2 General Layout for Central (excluding CityLink) and Heartlands Decorations such as fake flower garlands or drapes Fake Television Set Stereo Set (hung on the wall using CommandTM hooks) Curtains 1-sitter small sofa Pictures /paintings (hung using CommandTM hooks) Table displaying Command Products Table containing Command products and household items for person to set up in the â€Å"room† 2. 5 Meter 7 Meter Decorations such as fake flower garlands or drapes Fake Television Set Stereo Set (hung on the wall using CommandTM hooks) Curtains 1-sitter small sofa Pictures /paintings (hung using CommandTM hooks) Table displaying Command Products Table containing Command products and household items for person to set up in the â€Å"room† 2. 5 Meter 7 Meter Figure 3 General Layout for CityLink 1. 1 metre 1. 1 metre 1. 1 metre 1. 1 metre Figure 4 Layout of Display Cabinet in stores Figure 4 Layout of Display Cabinet in stores Layout plan for Instore Display ——————————————– [ 1 ]. The heartlands in the West and East side of Singapore. The outlets where these observations are done were at Selffix D. I. Y Store, Jurong Point; HomeFix, Sengkang and Harbour Front Centre [ 2 ]. The exact questions we used to guide us in our observations are in the Appendix [ 3 ]. Henceforth, we would refer to this hook as â€Å"Commandâ„ ¢Ã¢â‚¬  hooks, as we would hope to draw insights from respondents’ willingness to purchase hooks exhibiting the listed attributes which Commandâ„ ¢ hooks do. We do understand that in reality, the brand of the hooks may play a role in moderating this purchase intention. [ 4 ]. Advertisements are found in the appendices. [ 5 ]. 80% of consumers are outdoors during this period of time [ 6 ]. The models would include students, housewives and working adults. This is done so as to allow shoppers to be able to relate to them better and visualize how they can use Commandâ„ ¢ products in their lives. [ 7 ]. European Outdoor Advertising Association, Zurich, Switzerland [ 8 ]. Outdoor Advertising Magazine, July 2002

How Planet Hunters Search for New Planets

How Planet Hunters Search for New Planets The modern age of astronomy has brought a new set of scientists to our attention: the planet hunters. These people, often working in teams using ground-based and space-based telescopes are turning up planets by the dozens out there in the galaxy. In return, those newly found worlds are expanding our understanding of how worlds form around other stars and how many extrasolar planets, often referred to as exoplanets, exist in the Milky Way galaxy. The Hunt for Other Worlds around the Sun Searching for planets began in our own solar system, with the discovery of worlds beyond the familiar naked-eye planets of Mercury, Venus, Mars, Jupiter, and Saturn. Uranus and Neptune were found in the 1800s, and Pluto wasnt discovered until the early years of the 20th century. These days, the hunt is on for other dwarf planets out in the far reaches of the solar system. One team, led by astronomer Mike Brown of CalTech continually looks for worlds in the Kuiper Belt (a distant realm of the solar system), and have notched their belts with a number of claims. So far, they have found the world Eris (which is larger than Pluto), Haumea, Sedna, and dozens of other trans-Neptunian objects (TNOs). Their hunt for a Planet X sparked worldwide attention, but as of mid-2017, nothing has been seen.   Looking for Exoplanets The search for worlds around other stars began in 1988 when astronomers found hints of planets around two stars and a pulsar. The first confirmed exoplanet around a main-sequence star occurred in 1995 when astronomers Michel Mayor and Didier Queloz of the University of Geneva announced the discovery of a planet around the star 51 Pegasi. Their find was proof that planets orbited sun-like stars in the galaxy. After that, the hunt was on, and astronomers began finding more planets. They used several methods, including the radial velocity technique. It looks for the wobble in a stars spectrum, induced by the slight gravitational tug of a planet as it orbits the star. They also used the dimming of starlight produced when a planet eclipses its star.   A number of groups have been involved in surveying stars to find their planets. At last count, 45 ground-based planet-hunting projects have found more than 450 worlds. One of them, the Probing Lensing Anomalies Network, which has merged with another network called MicroFUN Collaboration, looks for gravitational lensing anomalies. These happen when stars are lensed by massive bodies (such as other stars)   or planets. Another group of astronomers formed a group called the Optical Gravitational Lensing Experiment (OGLE), which used ground based instruments to look for stars, as well. Planet Hunting Enters the Space Age Hunting for planets around other stars is a painstaking process. It doesnt help that Earths atmosphere makes the view of such tiny objects very difficult to obtain. Stars are large and bright; planets are small and dim. They can get lost in the glow of starlight, so direct images are incredibly tough to obtain, especially from the ground. So, space-based observations provide a better view and allow instruments and cameras to make the painstaking measurements involved in modern planet-hunting.   Hubble Space Telescope has made many stellar observations and  has been used to image planets around other stars, as has the Spitzer Space Telescope. By far the most productive planet hunter has been the Kepler Telescope. It was launched in 2009 and spent several years searching out planets in a small area of the sky in the direction of the constellations Cygnus, Lyra, and Draco. It found thousands of planet candidates before it ran into difficulties with its stabilization gyros. It now hunts for planets in other areas of the sky, and the Kepler database of confirmed planets contains more than 4,000 worlds. Based on Kepler discoveries, which were aimed mostly at trying to find Earth-size planets, it has been estimated that nearly every Sun-like star in the galaxy (plus many other types of stars) has at least one planet. Kepler also found many other larger planets, often referred to as super Jupiters and Hot Jupiters and Super Neptunes.   Beyond Kepler While Kepler has been one of the most productive planet-hunting scopes in history, it will eventually stop working. At that point, other missions will take over, including the Transiting Exoplanet Survey Satellite (TESS), which will be launched in 2018, and the James Webb Space Telescope, which will also head to space in 2018. After that, the Planetary Transits and Oscillations of Stars mission (PLATO), being built by the European Space Agency, will begin its hunt sometime in the 2020s, followed by WFIRST (the Wide Field Infrared Survey Telescope), which will hunt for planets and search for dark matter, beginning sometime in the mid 2020s.   Each planet hunting mission, whether from the ground or in space, is crewed by teams of astronomers who are experts at the search for planets. Not only will they look for planets, but eventually, they hope to use their telescopes and spacecraft to get data that will reveal the conditions on those planets. The hope is to look for worlds that, like Earth, could support life.

Adhd as a Social Construct Essays

Adhd as a Social Construct Essays Adhd as a Social Construct Essay Adhd as a Social Construct Essay This research paper will discuss what ADHD is and why it is that there are those who think it was invented instead of discovered. It will also investigate the reasons why social construct theorists believe that the diagnosis of ADHD does more harm than good and actually diverts from the real issues that children face in their development in this day and age. Also explored will be the case against the social construct theory and why some who argue that the social construct theory is viable are ignoring a very real and possibly debilitating mental disorder. Despite the fact that ADHD is constantly in the news for one reason or another, there is no consensus on what it actually is and as more time goes by and more information is collected the more confusing the topic. Since ADHD has no definitive way of being diagnosed then the question remains what it is that is being treated and why medication is being prescribed, sometimes for life, for something that cannot be proven to fundamentally exist? Is this diagnosis simply as a result of the changing times or the fact that as a society will are all expected to conform to a standard set of behavior or else deemed lacking in some way? Attention Deficit/Hyperactivity Disorder or ADHD is a common psychiatric condition that affects both children and adults. It is more likely to be diagnosed in childhood and in more boys than girls are said to have this disorder. There is debate as to whether children can outgrow their symptoms or whether it continues into adulthood or whether it is just a behavioral problem that will just go away as more adults than every are being diagnosed. Symptoms of ADHD include but are not limited to: hyperactivity, lack of concentration, day dreaming, impulsiveness and restlessness. In ADD (Attention Deficit Disorder) the individual is usually described as a daydreamer and in AHD (attention Hyperactive Disorder) the individual is deemed restless or high spirited. Treatment for this disorder range from increased exercise and a diet that does not include carbohydrates and sugar to medicinal intervention in the form of methylphenidates and amphetamines such as Ritalin or Adderall. There is no one test for ADHD – a diagnosis is reached upon by the doctor after having had parent and teacher reports and from interaction with the child or adult. One of the main reasons that the diagnosis of ADHD remains so controversial in many medical circles is the fact that there is no one definitive way in which to test for it. Most of the time the conclusion that an individual (usually a child) has ADHD is as a result of parent reporting and/or teacher intervention. Some would argue that this makes the whole process subjective instead of objective and therefore does more harm than good especially since once a child is put on medication it is recommended by many doctors that he/she continues to take it into adulthood as the symptoms will not decrease or stop over time. Considering the fact that the pharmaceutical industry has a lot to gain from recommending the prolonged usage of drugs for ADHD and there are no studies showing the effects of the long term use of the methylphenidates and amphetamines commonly used, it is only natural that there should be queries into whether the disease actually exists or if it is possible that it could be something else all together. Although there are many who say that the conclusion that hyperactivity is relative and opinion may thus vary from one medical practitioner to another there are those that say there is evidence that it is present in some who have ADHD and the proof is in the brain structure and function and in the DNA composition. This combined with environment leads to what is known as ADHD because it is a multi faceted disease and to try and pin it down to just one cause would be futile and would result in tunnel vision as far as treatment goes. There is evidence to show that severe hyperactivity in children leads to serious developmental stagnation and misdiagnosis or non diagnosis of behavioral disorders such as ADHD leads to educational and occupational failure, inability to have nurturing relationships and stagnation in adulthood. In fact, is estimated that most addicts like gambling, alcohol and drug have some form of ADHD. Experts who agree with this school of thought are adamant that to claim that ADD is a social construct would only hurt those who suffer from it and delay or deny them the treatment that they so desperately need. It must be noted however, that the proponents of ADHD as a social construct are not opposed to getting to the bottom of the reason why an individual might be hyperactive, distracted and unable to concentrate. What they are against is the label itself which they believe will lead individuals into a mentality that they are somehow defective and need to be on medication for most of their lives. What they do advocate for is a strengthening of the family unit and a more child centered way of life. Social construct theorists conclude that in modern western culture factors uch as loss of extended family support, family life being increasingly busy, a cultural system that emphasizes individuality and competition and increased stress from the school systems all contribute to what can otherwise be termed as ADHD symptoms. They conclude that it is for this reason that ADHD was not prevalent until the Industrial Age when people’s lifestyles drastically changed – there was no longer enough play space and increased schooling pressures became increasingly problematic for children who were boredom intolerant. Children put in this unnatural environment coped by either tuning out (ADD) or becoming restless (ADHD). Social construct theorists believe therefore that it is not a medical intervention that is needed but a cultural one. An example of where a cultural intervention is needed is in some western school systems whereby there is intolerance for what can be termed as â€Å"active children†. Though social construct theorists do agree that on some level there could be biological factors what may be the reason that a child or adult is inattentive what they argue is that the school system and society has failed to integrate them and has chosen instead to set them aside and label them as disordered. Different methods of learning instead of the rote memorizing of facts where all individuals are supposed to learn the same thing at the same time and at the same pace will result in an environment where those with different learning styles are made to feel welcome instead of feeling like failures because they do not fit in. In this way, social construct theorists and their opponents are in agreement when they say that a multi pronged approach should be used in tackling and handling behavioral problems. Those against the social construct theory have long been advocates of more open classrooms and more flexibility as pertains to school settings and educational purposes in order to help those who have been diagnosed with ADHD cope with their symptoms. Along with medication, they also stress the importance of getting exercise and having a balanced diet so as not to exacerbate the effects of the disorder. Medication is only part of the solution, not all of it. one point of contention between those who support the social construct theory and those who oppose it is the over and under diagnosis of the disease. Social construct theorists claim that this is because there is no proven way that one can test for the disease and therefore the diagnosis will tend to fluctuate depending on race, social standing, gender, cultural differences and geographical location the theorists claim that if ADHD were are real mental disease the discrepancies would not be so high and so varied. In studies done all around the world, what is known to western countries, especially the United States as ADHD behavior is seen everywhere. What differs is the interpretation of an individual’s action. In some countries and cultures active children are considered the norm or even encouraged. Even in societies where obedience is expected of all youngsters, there are less likely to attribute it to a mental disorder and more likely to claim it is growing pains, simply a stage that will pass. Even the methods used to diagnose ADHD are different – in America the DSM-IV (Diagnostic and Statistical Manual of Mental Disorders 4th Edition) while in Europe the ICD-10 (International Statistical Classification of Diseases and Related Health Problems 10th Revision). This results in 3-4 times fewer diagnoses in Europe than in the United States. Part of the conflict between those who say that ADHD is a real mental condition and those who say that it is a social construct is that there is really no general consensus on what ADHD really is or how to diagnose it. What both sides do agree on is that behavioral problems left untreated will often end up hurting not only the individual affected but all those around him/her and later on, society in general. Social construct theorists in general tend to be against the label of ADHD with the claim that it is one that is stuck with an individual for life and may thus hinder his/her development with pills serving as crutches. They also say that the diagnosis tends to be prevalent in cultures where passivity and order are highly valued. Those who disagree saying that leaving the problem untreated will put those suffering from the disorder at unnecessary risk and stagnate their development. Part of the conflict seems to be what one group thinks the cause should be and/or the treatment required if any. It is important to note that social construct theorists are usually not the same as those who say that behavioral problems are just a result of bad parenting and one should not spare the rod in rectifying the problem. They are not saying that behavioral problems do not exist, just that the cause, treatment and effect should be different.. Whether or not ADHD is a social construct is a debate that is not likely to end any time soon and a resolution is not anywhere in sight. Social construct theorists will always argue that until ADHD is shown to be a true disorder instead of collection of traits then the label should not be used as it hinders more than it helps. On the other hand, those who say that ADHD is a true disorder are more likely to claim that not giving the disorder a label is very detrimental to the individual concerned. There are those who say that ADHD being a real psychiatric disorder being a social construct are not mutually exclusive. This means that thought they do be lieve that ADHD exists they do not think it is as prevalent as the pharmaceutical companies and the media make it out to be. Any behavioral problem that cannot be pinned down and diagnosed is bound to have its opponents and ADHD is one of them. Even those who do claim that it is a valid medical diagnosis and not just a label used to describe behaviors that fall outside the prescribed societal norm do admit that it is multi faceted and multi layered and no two individuals have the exact same symptoms. Social construct theorists on the other hand cannot dismiss the fact that behavioral disorders must be identified and dealt with even though they may not agree with the treatment prescribed or the reasons given for the behavior. With research still being done and studies being carried out it will be a while before any reasonable and scientifically viable conclusion can be reached that will validate either side. As with any mental condition that is difficult to diagnose, it is impossible to have all interested parties come to the same conclusion as it is highly individual and a form of treatment that works for one may not work for another. The very fact that the discussion is taking place and that the debate goes on could be of benefit to all interested and concerned parties. References Barkley, R. A. , Cook, E. H. Jr, Diamond, A. , et al. (2002) International Consensus Statement on ADHD. Clinical Child and Family Psychology Review, 5, 89 –111. [CrossRef][Medline] Breggin, P. (2002) The Ritalin Fact Book. Cambridge, MA: Perseus Publishing. Meltzer, H. , Gatward, R. , Goodman, R. , et al (2000) Mental Health of Children and Adolescents in Great Britain. London: Stationery Office. Moll, G. , Hause, S. , Ruther, E. et al (2001) Early methylphenidate administration to young rats causes a persistent reduction in the density of striatal dopamine transporters. Journal of Child and Adolescent Psychopharmacology, 11, 15 –24. [CrossRef][Medline] Prout, A. James, A. (1997) Constructing and Reconstructing Childhood: Contemporary Issues in the Sociological Study of Childhood. London: Falmer Press. Sayal, K. , Taylor, E. , Beecham, J. , et al (2002) Pathways to care in children at risk of attention-deficit deficit hyperactivity disorder. British Journal of Psychiatry, 181, 43 –48. [Abstract/Free Full Text] Schachar, R. Tannock, R. (2002) Syndromes of hyperactivity and attention deficit. In Child and Adolescent Psychiatry (4th edn) (eds M. Rutter E. Taylor), pp. 399 –418. Oxford: Blackwell. Sproson, E. J. , Chantrey, J. , Hollis, C. , et al (2001) Effect of repeated methylphenidate administration on presynaptic dopamine and behavior in young adult rats. Journal of Psychopharmacology, 15, 67 –75. [Abstract/Free Full Text] Taylor, E. Sandberg, S. , Thorley, G. , et al (1991) The Epidemiology of Childhood Hyperactivity. Maudsley Monograph No. 33. Oxford: Oxford University Press. Taylor, E. , Chadwick, O. , Heptinstall, E. , et al (1996) Hyperactivity and conduct problems as risk factors for adolescent development. Journal of the American Academy of Child and Adolescent Psychiatry, 35, 1213 –1226. [CrossRef][Medline] Timimi, S. (2002) Pathological Child Psychiatry and the Medicalization of Childhood. Hove: Brunner-Routledge.

Emerging Issues interaction between people of different backgrounds and culture

Emerging Issues interaction between people of different backgrounds and culture Introduction In the present world where globalization and technology have taken center stage, a smooth interaction between people of different backgrounds and culture is very critical.Advertising We will write a custom essay sample on Emerging Issues: interaction between people of different backgrounds and culture specifically for you for only $16.05 $11/page Learn More Over the years, the question of multiculturalism has continued to receive recognition and many people are now seeking alternative ways to ensure that people can live and work together harmoniously. This paper examines the effects of cultural identity crisis and racism on the society. Cultural Identity Crisis and Its Impact on Society According to Hogan (2000), identity is best thought of as involving a representational or referential component and a procedural or skills component. Although the distinction is fairly standard in cognitive science, the terminologies vary greatly. The procedural component consists of a person’s unreflective knowledge about how to act or interact in diverse situations and includes knowledge about how to greet and address different people as well as how to take part in religious activities or work. The representational or referential component consists of a set of properties that define one’s self-understanding. Ordinarily, this set is organized in a hierarchical format considering that some properties are more central to a person’s self-definition than others. Sex, for instance, is regarded as being more central to an individual than his or her shoe size. Both sorts of identity are due to common social practices and not individual decisions. To a large extent, external contacts tend to radically disrupt indigenous culture. For many people, external contacts render traditional ideas uncertain and complicate the performance of traditional practices. In doing this, they make cultural identity a serious problem. While questi ons about an individual’s relation to his or her tradition may arise at any time, they take place with unique force and scope as external contacts intensify. This also happens as the degree of severance increases and internationalization of ideas and acts fade or shift between opposed cultures. In short, the conflicts tend to be so strong and persistent that they constitute a challenge to the individual’s cultural identity and by extension, his or her personal identity.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Effects of Cultural Identity Crisis on Culturally Diverse Groups In general, cultural identity crisis affects how people interact with one another in different areas of their daily lives. Among others, it affects people’s eating habits, how they worship, where they choose to live or study, and how they socialize with others in the society. It is quite comm on to notice people making every attempt to change how they live in order to be accepted in a particular culture. Quite often, cultures that are regarded as superior to others tend to dominate and individuals from less popular cultures find themselves in a dilemma as they have to decide whether to retain or denounce their own cultural practices in favor of others. Racism and Its Impact on Society Race is viewed as a social construction primarily recognized by characteristics that are mainly of a physical nature. According to McNeil (2006), racism generally refers to the unfriendly treatment of one ethnic group by another. It is founded on ignorance and is mostly associated with a state of narrow mindedness. There are numerous negative repercussions when people are discriminated based on race. By and large, racial discrimination subjects people to unfair treatment and makes them to be regarded as second rate citizens. In places where racism thrives, people operate in clusters dependi ng on the kind jobs they do, where they live, and how they socialize. In some cases, people may be condemned to take on certain jobs in the society and not others. The negativity that accompanies racial discrimination eventually interferes with the way people interact. Effects of Racism on Culturally Diverse Groups According to Maher (2011), racism and racial discrimination adversely affect mental health by diminishing a victim’s self image and confidence. According to research, victims mainly complain of suffering personal pain and anguish and seeing their job prospects ruined by institutional racism. They also complain about being deliberately isolated at work, ignored, victimized, or sacked and experience feelings of self-loathing, self-destruction. Victims also get affected by inferiority complex. In addition, racism causes health problems such as physical illness that often result in long periods of sick leave due to stress, depression, and anxiety.Advertising We will write a custom essay sample on Emerging Issues: interaction between people of different backgrounds and culture specifically for you for only $16.05 $11/page Learn More Manifestations of racism at the workplace include being refused references, leaving jobs due to undue pressure, denial of information about promotion opportunities, unclear procedures, unfair monitoring, being denied or consistently overlooked for promotion despite the fact that one may be well qualified, downgrading, and feeling that one has to suffer in silence or risk being isolated. Conclusion Beyond doubt, the effects of globalization will continue throughout the world. As a result, it is necessary to do everything possible in order to address the challenges that are presented by cultural identity crisis as well as racism and ethnic prejudice. This may be done by creating an environment that promotes both multiculturalism and multiplicity. Even though dealing with these issues may pose so me difficulty, a focused intervention is necessary. References Hogan, P. C. (2000). Colonialism and Cultural Identity: Crises of Tradition in the Anglophone Literatures of India, Africa, and the Caribbean. Albany, NY: State University of New York Press. Maher, M. J. (2011). Racism and Cultural Diversity: Cultivating Racial Harmony through Counseling, Group Analysis, and Psychotherapy. London, UK: Karnac Books Ltd. McNeil, D. E. (2006). Institutional Racism and Its Impact on Lives and Learning of African American Students. Ann Arbor, MI: ProQuest.

Tommy hilfiger casestudy Coursework Example | Topics and Well Written Essays - 1500 words

Tommy hilfiger casestudy - Coursework Example The CEO at Hilfiger shifted the bulk of design output to the European headquarters and this led to an overall price hike. For one thing, the costs of production in Europe are higher. Operational and distribution costs are also very high in Europe compared to the United States based on the different retail and wholesale systems. In the U.S., mid to high tier department stores are utilized to stock the merchandise and reach the customers. Due to the â€Å"mall† culture of United States, this strategy worked very well and at lower distribution costs the company could easily reach its target market. In contrast, the retail culture in Europe is very â€Å"small boutique†, where shoppers go to small, exclusive shops to buy clothing rather than bigger departmental chains. These chains, such as Galeries Lafayette in France, are costly distribution options. As a result, the associated costs spiked. To compete with European brands that are tagged at higher prices (up around $50 o n average on a single T-shirt, for example) Hilfiger merchandise was priced higher in Europe to make them competitive. Lastly, to convey the message of premium quality and compete with higher end European brands such as LV, Prada and Gucci, the company positioned the product in the top tier category and had to mark prices accordingly. In branding, the Law of Quality described by Al and Laura Ries (2009) shows that the higher the price of a brand, the greater the perception of quality. This law was seen in practice in the European Hilfiger market. The company has been able to establish a European customer base and market presence. As a result, the European market accounts for 40% of the total sales of the company. The American market has suffered due to lower pricing strategy and inability to compete on the fronts that the Hilfiger brand was traditionally known for. Competing on different price levels in different regions does not have as big an impact if the two are compared; howeve r, as standalone businesses, the European region has benefitted and North American region has suffered. 2. Hilfiger’s CEO would like to harmonise the European and U.S. collections by having Hilfiger move more upmarket in the US. What problems might the company face in doing this? What might it do to make this strategy successful? Building on the tested idea that higher prices are equated with higher quality, associations that the Hilfiger brand strives for, the company intended to move more up-market in the U.S. The major problems that might result from this strategy are mentioned below: Changes might hurt the overall brand. Branding is achieved through a consistent face of the company and its products. With standard designs in collections, it would be damaging in the long run for a brand to have a changed strategy and pricing policy in Europe and US. Resistance from the traditional buyer of Hilfiger. The traditional buyer comes to Hilfiger expecting the All-American, classic casual wear that is affordable. A higher price tag will disillusion the buyer, making him think the brand he loves to wear has changed and is not what he has always wanted. This will result in lost sales for the company. Lose the essence that made it famous. A higher price tag will demand a change in the design strategy also because charging a premium for the standard material and design will confuse the buyer. For example, when the company changed the logo design, a Hilfiger trademark, the company faced lower

5 Problems in Statistics (Design of Experiments) Essay

5 Problems in Statistics (Design of Experiments) - Essay Example Conclusion: Number of particles after method 2 is higher than after method 1. 6-27 The molecular weight effect is plotted as follows: The data follows a normal probability plot that is skewed to the left. The effect seems to be skewed to the left meaning that the molecular weight effect is centered between 2400 and 2600. Analysis of Variance: The following table describes the analysis of variance of the molecular weight effect. It is noted that the mean is 2499 and standard deviation is 126 which indicates little variance of the molecular weight effect. Curvature is skewed to the left according to the skewness statistic. Regression Analysis: Regression analysis is conducted to predict molecular weight from other factors. First Run: Based on p-value and significance of results. D and B are excluded. Regression Second Run: It is suggested to remove the viscosity variable due to its insignificance. Regression Third Run: Model and equation to predict molecular weight: Molecular weight = 2499.5 + 100.6 (C) + 61.9 (A) The model is adequate as it predicts 70% of molecular weight from A and C. Viscosity is plotted on histogram graph as follows: The histogram of viscosity does not show that the variable is normally distributed. Analysis of Variance: The following table describes the analysis of variance of the viscosity effect. It is noted that the mean is 1499 and standard deviation is 67 which indicates little variance of the molecular weight effect. Curvature is skewed to the left according to the skewness statistic. Regression to predict Viscosity: Based on p-value, it is determined to omit the variables molecular weight. Regression Second Run: Based on p-value, it is determined to... The following table describes the analysis of variance of the molecular weight effect. It is noted that the mean is 2499 and standard deviation is 126 which indicates little variance of the molecular weight effect. Curvature is skewed to the left according to the skewness statistic. The following table describes the analysis of variance of the viscosity effect. It is noted that the mean is 1499 and standard deviation is 67 which indicates little variance of the molecular weight effect. Curvature is skewed to the left according to the skewness statistic. From regression equation: it is determined that to decrease viscosity it is best to increase catalyst concentration. From coefficients of variance it is suggested to decrease time and pressure and increase temperature and molecular weight.

Physics Essay Example | Topics and Well Written Essays - 500 words - 1

Physics - Essay Example Besides this, he had inventions that made him unique among other physicists. In 1951, Bardeen left Bell Laboratories and went ahead to carry out his own research at Illinois. It is here that he won two major Nobel prizes in physics. His first Nobel Prize was the transistor in which he shared with William Shockley and Walter Brattain. The second Nobel Prize was for explanation of the theoretical concept of superconductivity. He shared this prize with Leon Cooper and Bob Schrieffer. The microscopic theory of superconductivity was also known as the â€Å"BCS Theory†. They were the first ones to give â€Å"a coherent explanation at the microscopic level of a wide range of intricate and fascinating phenomena in metals at low temperature, known as and related to superconductivity† (Bruus and Flensberg 325). Besides the two Nobel prizes making him different from the other scientific geniuses in physics of the twentieth century, his â€Å"remarkable modesty, his deep interest in the application of science, and his genuine ability to collaborate easily with experimentalist and theorist alike† added to his being distinguished (Bardeen 288). Nick Holonyak, his first electrical engineering graduate student did develop the light-emitting diode thus honoring John Bardeen. Ernest Rutherford was a British physicist born in 1871 in New Zealand (Marshall Cavendish Corporation 1501). According to Eve and Wilson, Rutherford was â€Å"one of the most eminent physicists ever, and earned his scientific reputation primarily by his pioneering contributions to radioactivity and nuclear physics† (Kragh 1). In 1907 in Canada, he was greatly involved in research at Mc Gill University where he discovered atomic nucleus or radioactivity. At Victoria University of Manchester (known as university of Manchester today) together with Thomas Royds, they were able to differentiate and name the alpha and the beta radiation. They did prove that the alpha radiation is the helium

Critically discuss the view that anti-globalisation arguments Essay - 3

Critically discuss the view that anti-globalisation arguments seriously undervalue the benefits that globalisation has delivered for all countries 01153 - Essay Example However, issues such as the global financial crisis and unethical practices of GlaxoSmithKline are unintended effects of globalisation. These occurrences are all caused by unethical human practices and therefore they do not provide substantial evidence that questions the benefits provided by globalisation (Benyon and Dunkerley, 2000). Financial crisis was mainly triggered by an uncontrolled greed for profit of various businessmen who aided several unethical practices that includes accounts manipulation, complex product development and illicit trading. 6 Globalization indicates the opportunity of nationalistic and local perspectives towards a broader view of an interdependent and interconnected world with open transfer of goods, capital, and services athwart national frontiers. It defines the way people and countries interrelate and integrate (Mahajan, 2006). Globalization includes many sections and can be cultural, political, and economic. Political globalization is termed as how nations and institutions influence the entire world. Economic globalization is referred to how nations are coming collectively as one immense global economy. Cultural globalization is referred to how customs is becoming uniform, which implies that people across the world perform in a similar manner (Mott, 2004). Anti-globalization is defined as a movement to oppose the globalization’s trend and its unsafe effect, as well as to reorganize unbridled capitalism. The movement of anti-globalization places focus more on human decency and economic efficien cy versus profits and corporate competition at any price (Held and McGrew, 2007). This paper will examine how arguments of anti-globalization gravely undervalue the benefits that globalization has delivered for all countries. Some of the economists argue that globalization is considered as positive development because it will increase employment opportunities as well as develop new industries in the emerging countries.

Enterprise Process Management Essay Example | Topics and Well Written Essays - 2000 words

Enterprise Process Management - Essay Example As the corporate world shifts to a complete cooperative model and competitors elevate their abilities to stay competitive, organisations must enhance their individual business practices and processes. Organisations also must share critical information to the major dealers, providers and customers. Furthermore, organisations must advance their abilities to create and communicate suitable and precise information. To accomplish these objectives, organisations are progressively revolving to enterprise process reengineering methodology (Umble & et. al., 2003). Based on this aspect, the report provides information about Critical Success Factors (CSFs) for effective enterprise process reengineering (EPR) particularly in automobile segment. Furthermore, the report also provides recommendations to the Chief Executive and Board of Directors of Ford Motor Company regarding accomplishment of those CSFs. The Concept of EPR EPR is defined as a necessary reconsideration and thorough reformation of business processes with a view to attain remarkable improvement such as minimisation of costs, enhancement of quality and service and increased speed, which are currently considered to be essential constituents to enhance the organisational performance. EPR is regarded as modality of accomplishing new radical procedure or organisational transformation in order to better satisfy the clients’ requirements. EPR helps to redesign the business and production procedure with a view to eradicate such functions that do not add value. The key features of EPR include the aspects that: It focuses on fundamental issues of organisation, rather than organisational departments It focuses more on process and less on people and organisational structures It attempts to go to the core of organisational process in order to make apparent changes by removing outdated activities and discovering new means of carrying out different activities It creates strong connection with IT (Sabau, 2005) EPR in A utomobile Segment Presently, automobile manufacturing organisations are confronting essential changes to their businesses with the appearance of new technologies and relocation of international supply chains. Besides, rapid improvement of IT and transportation system also have allowed the synthesis of local and national markets into an international one. Unpredictability and changeability in both, internal as well as external business environment is also experienced by several automobile organisations. Hence, in order to sustain, automobile organisations necessitate receptiveness and flexibility in the accomplishment of business and operational process. For customer orientation, turning ideas into final products has increasingly become an important component for gaining competitiveness in automobile segment. Only quality, technical complexity and price attractiveness are not sufficient for gaining success in today’s market. The products must be capable to fulfil the customer demands. Due to these reasons, automobile organisations are directed to incorporate every aspect of business functions ranging from customers to suppliers in the product life cycle phase. Furthermore, information and knowledge are

Critically discuss the view that anti-globalisation arguments Essay - 3

Critically discuss the view that anti-globalisation arguments seriously undervalue the benefits that globalisation has delivered for all countries 01153 - Essay Example However, issues such as the global financial crisis and unethical practices of GlaxoSmithKline are unintended effects of globalisation. These occurrences are all caused by unethical human practices and therefore they do not provide substantial evidence that questions the benefits provided by globalisation (Benyon and Dunkerley, 2000). Financial crisis was mainly triggered by an uncontrolled greed for profit of various businessmen who aided several unethical practices that includes accounts manipulation, complex product development and illicit trading. 6 Globalization indicates the opportunity of nationalistic and local perspectives towards a broader view of an interdependent and interconnected world with open transfer of goods, capital, and services athwart national frontiers. It defines the way people and countries interrelate and integrate (Mahajan, 2006). Globalization includes many sections and can be cultural, political, and economic. Political globalization is termed as how nations and institutions influence the entire world. Economic globalization is referred to how nations are coming collectively as one immense global economy. Cultural globalization is referred to how customs is becoming uniform, which implies that people across the world perform in a similar manner (Mott, 2004). Anti-globalization is defined as a movement to oppose the globalization’s trend and its unsafe effect, as well as to reorganize unbridled capitalism. The movement of anti-globalization places focus more on human decency and economic efficien cy versus profits and corporate competition at any price (Held and McGrew, 2007). This paper will examine how arguments of anti-globalization gravely undervalue the benefits that globalization has delivered for all countries. Some of the economists argue that globalization is considered as positive development because it will increase employment opportunities as well as develop new industries in the emerging countries.