Public Health Policy and Society Essay Example | Topics and Well Written Essays - 2500 words - 1

Public Health Policy and Society - Essay Example In April 2008, the Australian government increased Alcopops tax by seventy percent (Squires, 2008). Ever since, the government has been collecting these taxes and withholding them from the liqueur companies. By May this year, the government had collected more than four hundred million dollars (Squires, 2008). A bill was passed by the lower house of Australian parliament that allowed the government to keep that money. The bill was passed in the month of May (Skov, 2009). This bill is highly likely to be passed by the senate. Another bill allowed the government to go on collecting those taxes until May 2010. The aim is to bring to the floor of the house a bill that aims to make this taxation a permanent feature of Australian tax revenues. This taxation aims to cut down on the production and consumption of alcohol in Australia. This will be in line with other developed countries that charge the liquor companies higher taxes. The alcopop tax was introduced to curb the consumption of ready to drink alcohol. This kind of alcohol is what is referred to as alcopop (Skov, 2009). It includes those canned beers that are sold in the supermarkets, for example Smirnoff, vodka amongst others. It is not only aimed at those canned drinks but all form of alcoholic beverages that are ready to drink, excluding the spirits. This taxation has been informed by the issues of the health of the Australian public. This was a result of the realization that â€Å"social context and the health of the community and individuals are interlinked† (Macdonald, 2005: 53). Therefore alcoholism, a social aspect, affects the health of the public. Alcopop taxation has been welcomed by the Royal Australian College of Physicians (Skov, 2009). Though it has not yet been passed by the senate, the college believes that this is a step in the right direction. This is because alcoholism has been found to be a very important public health issue (Macdonald,

The Theme of Poverty in Cannery Row Essay Example for Free

The Theme of Poverty in Cannery Row Essay Poverty is an important theme in John Steinbeck’s Cannery Row.   Set in the 1920s during the Great Depression, poverty is an overarching aspect of life in the down-and-out community of Cannery Row.   A backdrop for the book, Cannery Row is a place where poverty affects everyone and everything.   In spite of ever-present poverty, the people of Cannery Row make do with what little they have.   This brief essay will discuss the role that poverty plays in Cannery Row and conclude with important lessons John Steinbeck offers regarding poverty and human nature. Cannery Row is a rundown coastal community in California, beset by poverty and decay.   Accordingly â€Å"its inhabitants are, as the man once said, ‘whores, pimps, gamblers, and sons of bitches’, by which he meant Everybody.† (Steinbeck 1)   Described as a foul-smelling strip of land opposite the sardine fishery, the inhabitants of Cannery Row make do with what little they have and work together, despite their impoverished existence. Although the characters of Cannery Row may not have material possessions, they work together and live in relative harmony.   The neighborhood grocer, Lee Chong, is relatively wealthy when compared to the other characters in Cannery Row, and he extends credit to the people of this rundown community, understanding that they do not always have the means to always pay for their purchases. Although not obvious at first sight, Lee Chong is a generous man and â€Å"over the course of the years everyone†¦owed him money. He never pressed his clients.† (Steinbeck 3)   Despite the poverty of Cannery Row, Lee extends credit to all.  Ã‚   Accordingly, â€Å"No one is really sure whether Lee ever receives any of the money he is owed or if his wealth consisted entirely of unpaid debts, but he lives comfortably and does legitimate business in the Row (Steinbeck 43).   He doesn’t hassle his debtors and is content to sit back and wait for payment.   His generosity even extends to helping Mack and the boys fund a home. Mack and the boys are â€Å"bums†: homeless men without wives, families or jobs.   Despite their position as outcasts and social undesirables, Mack and his boys are content with their social situation and are not angry about their impoverished lives.  Ã‚   In fact, their total lack of financial resources does not inhibit their ability to plan something nice for their friend Doc or enthusiastically set up shop in Lee Chong’s storage shed, ironically renamed The Palace Flophouse and Grill. Mack is a good man at heart and his intentions are generally good but he also prone to lying, stealing and deceiving.   An important example of this is when Mack and the boys discover that their new car does not have a proper license plate, they hung a rag permanently and accidentally on the rear plate to hide its vintage and also dabbed the front plate with good, thick mud in an effort to deceive the unsuspecting police (J.C.R. 526) Vice and poverty also seem to go hand-in-hand in Cannery Row.   Prostitution is presented in the novel as being situated around the Bear Flag, the neighborhood brothel where prostitution reigns supreme.   Dora’s girls, as they are affectionately called, work in a business which is universally described as sinful and where they would generally be perceived as social outcasts.   Despite their current position in life, they, along with Dora, are important members of the Cannery Row community and step into to act as nursemaids and feed members of the neighborhood when sickness strikes.   The people of Cannery Row work together when the going gets tough, as shown when Phyllis Mae and Dora’s other prostitutes band together during the influenza epidemic. Steinbeck leaves us with some important lessons, particularly with regards to wealth and human nature.   Despite the fact that the characters are unrefined, perceived of as outcasts and they exist in desperate poverty, the people of Cannery Row work to help one another. Camaraderie is an important theme established by Steinbeck.   Even if their plans do not actually materialize and they do not have all the money in the world to carry out their grandiose projects, the people of Cannery Row try to help each other and are motivated by goodness and not greed.   They may not have a lot but they make do with what they have.   Although materially quite poor, the residents of Cannery Row share a common humanity and a richness which cannot be bought. Works Cited Camp, C. L. â€Å"Reviewed work: Cannery Row by John Steinbeck†.   California Folklore Quarterly. 4: 2 (Apr., 1945): 203-204. C. R. â€Å"Review.† The Kenyon Review. 7:3 (Summer, 1945): 526-527. Levant, Howard. Tortilla Flat: The Shape of John Steinbecks Career†.   PMLA, 85:5 (Oct., 1970): 1087-1095. Steinbeck, John.   Cannery   Row.   New York: Penguin, 1993.

Understanding Business Concepts

Understanding Business Concepts Unit Number Title: U35 Business and Entrepreneurship Assignment 1 Sit 1: Understanding Business Concepts Table of Contents Task A: Answer 1 Answer 1.1 Answer 2 Answer 2.1 Answer 3 Answer 3.1 Answer 3.2 Answer 4 Task B: Answer 1. Answer 2 Answer 3 References List of Figures Figure 1 SWOT Diagram Task A: Answer 1 Opportunity cost is the next highest valued alternative to one’s decision. It is the loss of potential gain from the second best alternative, once a business decision is taken. Answer 1.1 A Motor vehicle company has taken a decision to start a new production line for its vehicles with the aim of green technology. It has two options, option one is to start producing a fully electric vehicle while option two is to start producing a hybrid vehicle. If the company decides to start producing a fully electric vehicle then the opportunity cost will be the cost of producing a hybrid vehicle. A utility company supplying electricity is going to build a new power plant. It has two options, first option building a power plant using nuclear power while the second option building a power plant using natural gas. If the utility company decides to build the new power plant using natural gas, then its opportunity cost will be the cost of building a power plant using nuclear power. (Henderson, n.d.) Answer 2 Double entry system delineate that every transaction will be registered at least into two separate accounts in a companys accounting system. A simple example is shown in table below: (Averkamp, n.d.) Answer 2.1 There is more than one advantage for using a double entry system. Some of these are: There is an arithmetic check on the companys bookkeeping records as for every debit amount there is always a corresponding credit amount. This means that the total debit entries must be matched with the same amount of credit entries. Better understanding of a companys financial situation. It shows the true profit or loss of the company more clearly at any given time. Financial statements will be prepared much easier when double entry system is in place. Examples of these statements are: balance sheet, income statement and cash flow. This system also helps in detecting and reducing accounting errors. (Advantages and disadvantages of double entry book-keeping, n.d.) Answer 3 The balance sheet is one of the most important financial statements within a company. The balance sheet is a snapshot at a single point in time, (usually at the end of month or year), which gives investors an accurate and reliable picture of a companys financial position, what it actually owns and owes. The following formula is followed in a balance sheet: Assets = Liabilities + Capital (Shareholders Equity) (Balance Sheet, n.d.) Answer 3.1 The main purpose of the balance sheet is that it figures up the companys economic resources, obligations and shareholders equities at any point in time. It displays how the resources contributed by the shareholders and money lenders are used in the business. The term balance sheet is derived from the fact that at any given time, assets must be equal to liabilities plus capital hence the two sides of the balance sheet must balance out each other. On the other hand the balance has some drawbacks too. One of which is that the true value of the assets are not reflected on the balance sheet. Historical costs of the assets will not reflect the true market value since these assets may have increased or depreciated in value. Another drawback is that certain assets value are estimated thus does not reflect the true economic situation of the business. (Balance Sheet, n.d.) Answer 3.2 Two important financial statements complimenting the balance sheet are the Cash Flow statement and the Profit Loss statement. Cash flow is comprised of three components which displays the cash generated and used by the company for any given period of time. These components are operations, investing and financing activities. Operation activities measure the income and expenditure caused by the core business operations of a company. It reflects how much profit is generated from the companys products and services. Investing activities reflect the investment in purchasing of new assets such as property, land and equipment. Financing activities reflect changes in debts, loans and dividends paid. These include issue of shares and/or bonds, re-purchase of shares and/or bonds, interest paid to bond-holders. (What is a Cash Flow Statement, n.d.) The Profit Loss statement displays a companys income, costs and expenditure for a particular period of time. Normally this statement is issues quarterly or yearly depending on the companys size and directors preference. The purpose of this statement is to show investors whether the company has made or lost money during the specific period indicated in the statement. The Profit Loss statement gives a good account of the companys capabilities to increase profits and reduce costs. (Profit Loss Statement, n.d.) Answer 4 The following is an abstract from the regulations of the Malta Financial Services Authority: A private company is a company that must, by its memorandum or articles: restrict the right to transfer its shares; prohibit any invitation to the public to subscribe for any shares or debentures of the company; The minimum authorised share capital is â‚ ¬1,164.69. The maximum number of shareholders is fifty Must have at least one director A public company is a company which does not qualify as a private company. A public company may offer shares or debentures to the public but it may not issue any form of application for its shares or debentures unless the company is registered and the issue is accompanied by a prospectus. The minimum authorised share capital of a public company is EUR 46,587.47.There is no maximum number of shareholders in the case of a public company. Must have at least 2 directors In the case of a public company not less than 25%, and in the case of a private company not less than 20%, of the nominal value of each share taken up shall be paid up on the signing of the memorandum. Every Company must have a company secretary and hold an Annual General Meeting. (A Guide to the Registration of Companies, n.d.) Task B: Answer 1. The acronyms of PEST and SWOT analysis are as follows: PEST analysis Political, Economic, Social and Technological analysis. SWOT analysis Strengths, Weaknesses, Opportunities and Threats analysis. Answer 2 PEST is a business measuring tool to understand the business environment growth or decline before setting up a new business or expanding an established business. It is an investigation for reviewing the external environment factors for political, economic, social and technological influences. Political Environment These are all those factors related to and executed by a government. A change in government can bring a change in laws, regulations, policies and taxes which can have an impact on the business environment. Since Malta is part of the European Union, EU regulations and new member states can have an impact on the business environment. Economic Environment This is mainly the financial system fluctuations that occur from time to time with general booms and slumps in the economy activity. A change in unemployment, interest rates and customer purchasing power can cause these fluctuations. Social Environment This is the influence on the business environment which its effects depend on religious, cultural and social trends. These effects can be either positive or negative. Education, lifestyles, career trends and demographics have influence on the social environment. If a decision from a business company have a huge impact which goes against the societal norms, it may face negative publicity and protests. Technological Environment This gathers all the technical aspects of the business environment such as automation, technology awareness, progress, research and development. Technical environment aspects can have an impact on the cost and quality of the business production. (External Environment Theory PEST Analysis, n.d.) SWOT analysis is a matrix analysis of the internal strengths and weaknesses of a company against identification of external opportunities and threats. It helps a company to uncover and exploit opportunities while understanding the weaknesses to eliminate threats. Workshop sessions and brainstorming sessions are two useful ways of completing the SWOT analysis while involving personnel from your own company. A sample table of the SWOT Matrix is shown in figure 1 below. Figure 1 SWOT Diagram Strengths are the resources and capabilities of a business or a project within a company which are used to gain a competitive advantage over other competitors. Examples of strengths are: Reputation, Superior product performance, Unique selling points, Strong brand names. Weaknesses are the absence of certain strengths on which your competitor may take an advantage. Examples of weaknesses are: Weak brand name, Limited budget, Limited personnel, Opportunities are external elements that can uncover new opportunities where a company can exploit its advantages for profit and growth. Examples of opportunities are: Changes in technology, Change in government policies on a particular area, Unfulfilled customer needs, Local events. Threats are changes in external environment and opportunities taken by other companies which can have a competitive advantage over your business. Examples of threats are: Appearance of alternative products, New legislations, Retention of key staff, Negative publicity. (SWOT Analysis, n.d.) Answer 3 SWOT analysis for Bank of Valletta plc. Task C References A Guide to the Registration of Companies. (n.d.). Retrieved 01 15, 2014, from MFSA: https://registry.mfsa.com.mt/otherPDFs/ROCGuide.pdf Advantages and disadvantages of double entry book-keeping. (n.d.). Retrieved 01 12, 2012, from Figurate Ltd Chartered Management Accounts: http://www.figurate.co.uk/2007/07/03/advantages-and-disadvantages-of-double-entry-bookkeeping/ Averkamp, H. (n.d.). Accounting Basics (Explanation). Retrieved 1 12, 2014, from Accounting Coach: http://www.accountingcoach.com/accounting-basics/explanation/5 Balance Sheet. (n.d.). Retrieved 01 14, 2014, from Investopedia: http://www.investopedia.com/terms/b/balancesheet.asp External Environment Theory PEST Analysis. (n.d.). Retrieved 01 16, 2014, from The Times 100 Business Case Studies: http://businesscasestudies.co.uk/business-theory/external-environment/pest-analysis.html#axzz2qb3hjMJw Henderson, D. R. (n.d.). Library of Economics and Liberty. Retrieved January 10, 2014, from http://www.econlib.org/library/Enc/OpportunityCost.html Profit Loss Statement. (n.d.). Retrieved 01 14, 2014, from Investopedia: http://www.investopedia.com/terms/p/plstatement.asp SWOT Analysis. (n.d.). Retrieved 01 18, 2014, from Businessballs: http://www.businessballs.com/swotanalysisfreetemplate.htm What is a Cash Flow Statement. (n.d.). Retrieved 01 14, 2014, from Investopedia: www.investopedia.com/articles/04/033104.asp

Underground Railroad :: Slavery

The Underground Railroad is famous for the things it has done, but most people don't understand or fully know what it was really about. First of all, it has nothing to do with an underground train or railroad as it may seem. The term "Underground Railroad" actually has different stories for its inception. One of these stories was of Tice Davis, a runaway slave in 1831. While running away from his owner he dove into a creek and was out of the owner's sight. His owner said "he must have gone off on an underground railroad." (http://www.whispersofangels.com/opposing.html) Although highly unbelievable, it can be found quite amusing. The logical explanation, though, is that the word "underground" is a term for secretive, while "railroad" represents the working together of people like train cars to "ship" the slaves. The main reason for the Underground Railroad was the effort to abolish slavery. None of the other efforts were contributing as much, and it was definitely our country's first major anti-slavery movement. America had hit its peak in the sense of slavery. We were thriving off of black laborers and our population continued to grow with contributions from the triangular trade. The triangular trade route was a trade route between the British West Indies, Europe, Africa and America. (http://members.tripod.com/lylesj/trade/tritrade.html) The profit slaves had brought in was tremendous contrasted to the profit of hired work. It became a major bonus to land and plantation owners. The black slaves were also great workers because of their ethnic backgrounds. They had great work ethics, dark skin to work in heat, and were much stronger than the hired men. Slaves longed to be free for more than one reason. Some just would love to be able to go where they want and say what they want without persecution. Who wouldn't want to be able to have this? Other slaves ran from owners out of fear. They wanted to keep their families together and not be sold away from them. There were also slaves that were treated very poorly. In fact, they were treated so poorly that if the didn't run they might not live much longer. Slaves have wanted to escape their slavery as far back as the first colonies had begun. The only truly free people were the whites, and blacks wanted to end that situation for good. The northern states/colonies had a more industrial area and immigrants easily took the jobs that were available.

Frankenstein :: Essays Papers

Frankenstein Protagonist: The protagonist in the novel is Victor Frankenstein. He is the main character who contends with the conflict in the novel. His decision to create life provides a problem that he attempts to escape but eventually marks his death. Antagonist: The antagonist in the novel is also the protagonist, Victor Frankenstein. Victor may have directed all of his hate and blame towards the monster he created, but is worst enemy lay within himself and his refusal to accept responsibility for his actions. Conflict: The main conflict in the novel is based on the â€Å"monster† Victor Frankenstein created in his laboratory. He neglects his responsibility to the monster he created by ignoring its existence, and his cowardice leads to inner feelings of guilt and unhappiness that ultimately cause his life to unravel and the people he loves to perish. His refusal to be accountable for his action brings the misery and misfortune that constitute the foundation of the novel. Chronology: Robert Walton writes in his first letter to his sister Margaret Saville about his desire to explore the world. His second letter then tells about his preparations for a crew and more about how he desires to explore the unexplored. In this letter he also explains how he wishes he had a friend to share his life with. In his third letter, he tells how the voyage is underway and going well. His fourth letter tells how the ship became trapped between floating blocks of ice and, after being freed, the ship encounters and takes aboard a man who was stranded on floating ice. Walton tells how the man is in wretched condition and is very melancholy. He tells how he gradually befriends the man and, after talking for some time, the man agrees to tell Walton the story of his life and how he came to be where he is now. His name is told to be Victor Frankenstein. Walton, during the narration, takes notes in the form of a letter for Margaraet. Victor Frankenstein was born in Geneva, Switzerland, to a family of notoriety. His family adopted a young girl his age named Elizabeth from a poor family who could not support her. As a child, Victor was fascinated with alchemy and sciences. At age seventeen, Victor’s mother died.

Having My Ear Surgery

One of the times that I was most proud of was the time that I had my ear surgery done on December 19. I wanted ear surgery so I can hear better and because of the hole in my ear. Before surgery I was scared and worried that it will hurt so bad and painful. Right before surgery, they numbed my vein with liquid and put an intravenous needle in the numbed skin vein and they put me in the operating room. During surgery, I didn’t feel anything and the doctor started the surgery by making an incision on the ear and he put a patch on it. Next, he put more patches on the part close to my eardrum and then he found an old ear tube close to my eardrum and he removed it. After the surgery I went to the recovery room and stayed there for more than an hour and during that time I had some stuff to eat and then after that we went home. One day someone put hot sauce in a soda bottle and put it in the fridge. I came to take it out and then I started to take the bottle out. Then I started to drink from it and my tongue started to burn and I needed help from mom and I had to drink water to make the burning sensation to go away. The burning sensation went away then I had more hot sauce then the burning sensation came back. The smell was very odoriferous and spicy. The lesson that I learned was before eating or drinking anything you are supposed to check the contents of the container.

Importance of consumer centric approach marketing Essay

           A consumer centric approach is a method in marketing that focuses on the needs and wants of an individual consumer (Kaufmann & Mohammed 302). The approach does not deal with customers like the mass market. It makes constant interaction with the customers. This is done so as to get information that makes a business understand what are customers’ expectations, perceptions and desires. By acquiring all the necessary information the business is able to design new and best strategies to increase its loyalty in the services and products. The businesses also use this approach to increase the customer’s satisfaction. The customer centric is like focusing on what the customers’ value in life. After finding that value is when the business can dedicate its efforts on a particular high value customer segment. Internal and external factors associated with consumer-centric             According to Jham & Puri (3) there are internal and external factors that affect the consumer- centric method from identifying the customers’ behavior. They make it difficult for a business and its consumer to have an interaction. The external factors are the environmental influences and the internal factors are the individual differences. The external factors such as social class, personal influence, attitudes and family: complicate the consumer’s decisions (Jham & Puri 3). The internal factors include; motivation knowledge, personality, attitudes, lifestyle, consumers’ resources and values. They also affect the consumer’s decisions. The consumer resource as part of internal factors; reflects on time and money. It is difficult to establish an interaction with the consumer if he or she is not financially stable. The most crucial factor is behavior. Most of the customer’s can buy the product out of convenience not because they bel ieve in the brand. Why do we need to focus on consumers?            The customers are very important in a business. They are the ones who determine the success of any organization. When an organization focus on consumer satisfaction; it becomes easy to find some metric that it can use to improve its business. However, it also becomes easy to manage the selling of the products and services. Concentrating on consumers has advantages to the business. It helps the business identify the consumer’s loyalty (Beard 1). The consumers’ acts like advocates in a business. They can help the business grow. A satisfied customer is able to share with others the goodness of the product or a service. This help increase the rate of consumers in a certain business. They are like small marketers or â€Å"evangelists.† Unhappy customer results to a risk of losing many consumers in the business. This is because of the negative word of mouth.               Concentrating on consumer help bring differentiation (Beard 1). A market is a competitive place that every business fights to get more customers. In order to succeed in this kind of environment one need to focus customer satisfaction. The customer can only choose to associate with the business that satisfies them. They find that kind of businesses unique and different from others. Customer satisfaction reduces Churning. Poor services make customers want to experience products from the competitors. A certified customer does not find it necessary to experience the quality of other products. In a business, it is very expensive and difficult to acquire new customers. The organization may spend resources on marketing and adverts so as to acquire more customers. The best option to avoid these circumstances is by retaining customers through satisfaction. It is the only way for a business to succeed. Consumer-centric in companies          Customer centric marketing is used by many companies in the world today. The companies that use this approach become knowledgeable on ways to enhance their products and services. However, the consumer-centric companies have more qualities compared to others. They are accessible. The customers find it easy to connect with them. They are responsive. They are able to reach out to their customers by different channels and respond to their suggestions and needs. Customer centric marketing (CRM) has been upgraded into eCRM in many companies (Kaufmann & Mohammed 302). The advances in the technology have changed the way consumers such for information of the products they need. The old CRM did not satisfy the needs of all consumers.             With the help of the new technology both eCRM with traditional CRM are now used by companies to enhance consumer quality service standards. The eCRM is a new tool being used by many companies to enhance their marketing skills. This is because it allows transferring of information across channels through the data driven tools. The companies that use eCRM are able to increase consumer satisfaction, their services and loyalty. However, some of them have increased online sell through this new technology. Customer centric companies have large market share compared to others. This is because they are able to reach out the market through â€Å"customer satisfaction.† This is very important thing. Other companies that do not have CRM have small market share. The business can only have a large market share by being the heart of the consumers. Concept of relationship marketing in consumer-centric approach            Relationship marketing is a concept in the business related to Consumer-centric marketing. Its main agenda is to achieve the consumer’s loyalty. The approach makes sure the businesses have interaction and long term engagement with the consumers (Learning business 1). The approach allows open communication with customers and gives them information suited for their needs. It makes the business develop an emotional connection or relationship with the customer. This approach is same as the consumer-centric. It deals with loyalty and developing a good interaction with the consumers. It has the same agenda of satisfying consumers. The methods used in relationship marketing apply in CRM. They use methods such as; marketing campaigns. This can be used by the CRM to promote organizations, the products, special offers and the brand.             Methods such as competitive prices, excellent customer services and quality products are essential in providing a good relationship with the customers (Learning marketing 1). They lead to best buyer- consumer relationship. They are the best methods of retaining customers in a business. However, the relationship marketing monitoring methods used to ensure customer satisfaction are appropriate for CRM. Personal interview by use of questionnaires or phone calls is best to find out consumers view regarding products and services. The mystery shoppers can also be applied. They include suggestion boxes, online surveys. Customer complaints and customers’ general comments are also important. They help business know where they stand in the market. The CRM help the business to come up with the best market segmentation. It is because they can know the needs of each individual in a certain area. The fit of marketing offering in consumer-centric approach             Marketing offering is appropriate when using the consumer- centric approach. It is because it deals with additional values to the customers (Hunt 1). In order to deliver values such as availability, technical support, convenient delivery or quality service; CRM is the right approach. It deals with maintaining a good relationship with the consumers. Adding the values to CRM helps the consumers be more loyal and trust the products or services. The offering marketing fits in the CRM because before it is carried out. The business needs to understand customers’ important factors. They help understand if the products are supportive or convenient. The convenience acts like a differentiator between the values offered to that of the competitors. The offerings are determinants whether the customer can buy from a certain company or not. They also involve the customer service similar to the CRM. If a business responds to the request of customers immediately; it gives t hem confidence. Conclusion               Customer- centric is a good approach for business. It enable establish a good relationship between the business and consumers. However, it responds to customers request which a very important aspect. Customer satisfaction is a very important thing. Consumers determine the growth of the business. They are advocates. A business that practices consumer satisfaction has a competitive differentiation. However they do not experience churning since their services and products are convincing than others. CRM is related to the relationship market. All this approaches are interested in customers’ loyalty. They are approaches that help the business acquire a large market share. Customers’ are always attracted with satisfaction than any other thing in the product or service. Reference Beard, R. Why customer satisfaction is very important (6 reasons). (2014). Retrieved on 27th February 2015. < http://blog.clientheartbeat.com/why-customer-satisfaction-is-important/> Hunt, Shelby D.  Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory. Armonk, N.Y: M.E. Sharpe, 2010. Print. Jham, Vimi, and Sandeep Puri.  Cases on Consumer-Centric Marketing Management. Hershey, PA: Business Science Reference, 2014. Internet resource.Kaufmann, Hans R, and Mohammad F. A. K. Panni.  Customer-centric Marketing Strategies: Tools for Building Organizational Performance. Hershey, PA: Business Science Reference, 2013. Print. Learning marketing. (2014). Relationship marketing. Retrieved on 27th February 2015.< http://www.learnmarketing.net/relationshipmarketing.htm> Source document